Keystone logo
University of Limerick Bachelor of Business Studies
University of Limerick

University of Limerick

Bachelor of Business Studies

Limerick, Ireland

Bachelor's degree

4 years

English

Full time

On-Campus

Key Summary

    About : The Bachelor of Business Studies is designed to equip students with essential business knowledge and skills. This program covers key areas such as management, finance, marketing, and entrepreneurship. Students engage in practical learning alongside theoretical concepts, preparing them for a dynamic business environment.
    Career Outcomes : Graduates can pursue careers in various fields including management, finance, marketing, and consulting. They may find opportunities in both large corporations and small businesses, or even start their own ventures. The program lays a solid foundation for those aiming for leadership roles in the business sector.

The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, economics, risk management and insurance, human resource management and marketing - specialising in one area as your “major” in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

In addition, students can avail of an amazing opportunity to earn a second degree from a leading international business school. Under this ‘dual degree’ pathway, Bachelor of Business Studies (BBS) students spend their first two years studying in Limerick and their last two years studying at another Business School (while retaining an international work placement). Upon successful completion of their four years of study, students will receive both UL’s Bachelor of Business Studies degree and an equivalent degree from the other business school.