Writing, Rhetoric, and Digital Studies, B.S.
Lexington, USA
BSc
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Science in Writing, Rhetoric, and Digital Studies at The University of Kentucky develops strong communication skills across media. You’ll study rhetoric, composition, storytelling, digital literacy, research methods, audience analysis, and ethics of online communication. Coursework mixes theory and practice with hands-on projects for websites, social media, and multimedia platforms. The flexible curriculum lets you choose electives in technology, communication, or media studies so you can tailor your pathway toward content strategy, digital communication, or journalism.
Career Outcomes: Graduates enter marketing, public relations, content creation, digital journalism, social media, user experience (UX) writing, communications, editing, content strategy.
The Bachelor of Science in Writing, Rhetoric, and Digital Studies is designed to help students develop strong communication skills across various media. The program emphasizes understanding how writing works in different contexts, including digital environments. Students will explore the theory behind effective communication and practice creating clear, engaging content for online and traditional audiences. The curriculum covers storytelling, digital literacy, research methods, and the ethical considerations of writing in the digital age. This program aims to prepare students for careers that require strong writing skills, digital competency, and an understanding of how messages are shaped and received in modern society.
Students can expect a mix of coursework focused on writing techniques, critical thinking, and digital media analysis. The program encourages hands-on experience through projects that involve writing for websites, social media, and multimedia platforms. Students also learn about the importance of context and audience, helping them tailor their messages effectively. With a flexible coursework plan, the program allows students to choose electives that align with their interests, such as technology, communication, or media studies. Graduates will be equipped to work in diverse fields like marketing, public relations, content creation, and digital journalism, giving them a solid foundation for a variety of modern communication careers.
