Writing, Rhetoric, and Digital Studies, B.A.
Lexington, USA
BA
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Writing, Rhetoric, and Digital Studies Bachelors at The University of Kentucky develops writing, rhetoric, and digital literacy skills for print and online contexts. You study creative, argumentative, and analytical composition, plus history and theory of rhetoric. Coursework emphasizes critical thinking, editing, audience analysis, multimedia content creation, and digital rhetoric. You’ll learn to analyze digital texts, understand online cultures, and produce digital content across platforms. The programme prepares you for practical application, internships, graduate study, and careers that require communication, content strategy, and media skills.
Career Outcomes: Graduates enter media, marketing, education, technical communication, content creation, and UX writing.
The Writing, Rhetoric, and Digital Studies Bachelor’s program focuses on developing strong communication skills and understanding of how writing functions in digital and traditional contexts. Students explore various forms of writing, including creative, argumentative, and analytical pieces, while also studying the history and theory behind these forms. The curriculum emphasizes critical thinking, editing, and effective communication strategies, preparing students to adapt their skills across different media and platforms. This program aims to help students become clear and confident writers who can analyze and create content tailored for diverse audiences.
In addition, the program incorporates digital studies, encouraging students to examine how digital technology influences communication and society today. Students learn to analyze digital texts, understand online cultures, and create digital content. The combination of writing and digital studies provides a well-rounded approach, equipping students with skills relevant to careers in media, marketing, education, and more. The program supports those interested in pursuing further education or entering fields that value strong writing skills and digital literacy, with a focus on practical application and critical analysis throughout their coursework.
