Canterbury, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Key Summary
Introduction
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but also the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.
Watch our Postgraduate Placements video here.
Reasons to study MSc Digital Marketing and Analytics degree at Kent
- Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB.
- You’ll be part of a supportive community at our Canterbury campus, one hour from London.
- You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide.
- You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE.
- You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral.
What you'll learn
You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.
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Admissions
Scholarships and Funding
Scholarship value
The award covers tuition fees, return airfares and living costs for a one-year taught Master's programme.
Deadline
Deadline for Commonwealth application: - 12 December 2024.
Hold an unconditional offer (with the only outstanding condition, international fee deposit) of a programme of study from the University of Kent - 31 January 2025
Criteria
To be eligible to apply for this scholarship, candidates must:
- Hold an undergraduate degree at UK first-class level equivalent.
- Be a citizen of or have been granted refugee status by one of the eligible Commonwealth countries listed or be a British Protected Person.
- Be a permanent resident in one of the eligible Commonwealth countries listed above.
- To be committed to the University of Kent, you can apply for more than one course and/or to more than one University, but you may only accept one offer of a Shared Scholarship.
- Not have studied or worked for one (academic) year or more in a high-income country.
- Be unable to afford to study in the UK without this scholarship.
- Return to their home country as soon as their period of study is complete. In some circumstances, a student may be permitted to remain in the UK if seeing doctoral study and satisfy certain strict conditions.
- Hold an offer by the deadline for a full-time postgraduate taught degree on one of the eligible courses at the University of Kent:
- MSc Artificial Intelligence
- MSc Infectious Diseases
- MSc Cyber Security
- MA International Negotiation and Conflict Resolution
- MSc Applied Actuarial Science
- MSc Conservation Science
- MA English and American Literature
- MSc Artificial Intelligence
- MSc Infectious Diseases
- MSc Cyber Security
- MA International Negotiation and Conflict Resolution
- MSc Applied Actuarial Science
- MSc Conservation Science
- MA English and American Literature
Further details
Commonwealth Shared Scholarships, set up by DFID in 1986, represent a unique partnership between the United Kingdom government and UK Universities.
Funded by the UK Department of International Development (DFID), Commonwealth Shared Scholarships enable talented and motivated individuals to gain the knowledge and skills required for sustainable development. They are aimed at those who could not otherwise afford to study in the UK.
These scholarships are offered under six themes:
- Science and technology for development
- Strengthening health systems and capacity
- Promoting global prosperity
- Strengthening global peace, security and governance
- Strengthening resilience and response to crises - Access, inclusion and opportunity.
How to apply
To be considered for the Commonwealth Shared Scholarship you must:
- Make a formal application for a postgraduate degree at the University of Kent commencing September 2025/26. This can be done online here.
- Complete the Commonwealth Scholarship Commission (CSC) online application process. For information on how to do that and full details of the application process please go directly to the Commonwealth Scholarships webpages.
- Applications will be considered based on Academic Excellence and a completed application.
- The Commonwealth will accept applications until 12th December 2024 (closing at 16:00 GMT).
Curriculum
Stage 1
- Digital and Social Media Design & Branding
- Web Marketing and Analytics
- The Digital Consumer
- Social Media Analytics
- Principles of Digital and Social Media Marketing
- Digital Marketing Data Mining and Analytics
- Emerging IT Trends for Digital Marketing
- Digital Marketing Research & Intelligence
- Digital Marketing Strategy and Planning
- Research Methods and Consulting Skills
Stage 2
Digital Marketing Report
Career Opportunities
Embedded employability: Developing career-enhancing skills
From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. As part of the course, you may wish to undertake an Industrial Placement or opt for an In-Company Scheme to work on a real business case study as part of your capstone Research project. Go on our Business Start-up Journey and transform your idea into a business through ASPIRE. Our qualified career practitioners provide support for up to three years after graduation.
Our careers and employability support at Kent Business School is designed to make sure you are ready to hit the ground running when you graduate, when you study with us you can expect:
- 1-2-1 personalised Career Coaching with qualified and experienced coaches.
- Pre-arrival guidance for international students to support navigating the UK labour market
- Mentoring opportunities through professional bodies, business leaders and Kent alumni
- Workshops and events designed to support your career planning, finding and securing work and work experience, and professional development, including insights from industry.
- Access to career fairs, live projects/competitions with employers and networking opportunities
- Plus access to extracurricular professional development and skills courses run by industry professionals
Additionally, the Postgraduate Employability Edge programme, available to postgraduate students at Kent Business School takes place from Welcome Week until the end of your studies and is designed to enhance your career prospects further.
Successful KBS graduates: graduate destinations
Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.
Companies our graduates have gone on to work with include:
- Hitachi as Big Data Consultant
- Press Group as Search Engine Optimisation Specialist
- European Green as Social Media Coordinator
- Sparta Global as Data Analyst Consultant
Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their businesses as well-equipped entrepreneurs.
Professional Recognition
Accredited by CIM (Charted Institute of Marketing) - the leading body in the UK specialising in marketing, our master's degree is recognised and highly valued by employers all around the world.
Program delivery
Teaching and assessment
Teaching
We use a variety of teaching methods, including:
- Lectures
- Small group seminars
- Group projects
- Presentations
- Expert speakers
- Company visits
- Computer-based workshops
Classroom-based learning is supported by the latest online technologies and learning platforms.
Assessment
Your progress on this course is assessed through a variety of means, including:
- Written exams
- Essays
- Computational questions
- Reports
- Presentations
- Projects
Industrial Placements
This course embeds employability into our teaching, learning, and assessment practices. We work with employers and industry partners to provide all of our students with exceptional career development support and opportunities to develop skills, knowledge, and experiences to thrive in their future careers.
From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. As part of the course, you may wish to undertake an Industrial Placement or opt for an In-Company Scheme to work on a real business case study as part of your capstone Research project. Go on our Business Start-up Journey and transform your idea into a business through ASPIRE. Our qualified career practitioners provide support for up to three years after graduation.