MSc Digital Marketing and Analytics
Canterbury, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 20,700 *
STUDY FORMAT
On-Campus
* for international | UK: £15,000
Key Summary
How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today?
You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.
With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.
Scholarship value
The award covers tuition fees, return airfares and living costs for a one-year taught Master's programme.
Deadline
Deadline for Commonwealth application: - 12 December 2024.
Hold an unconditional offer (with the only outstanding condition, international fee deposit) of a programme of study from the University of Kent - 31 January 2025
Criteria
To be eligible to apply for this scholarship, candidates must:
- Hold an undergraduate degree at UK first-class level equivalent.
- Be a citizen of or have been granted refugee status by one of the eligible Commonwealth countries listed or be a British Protected Person.
- Be a permanent resident in one of the eligible Commonwealth countries listed above.
- To be committed to the University of Kent, you can apply for more than one course and/or to more than one University, but you may only accept one offer of a Shared Scholarship.
- Not have studied or worked for one (academic) year or more in a high-income country.
- Be unable to afford to study in the UK without this scholarship.
- Return to their home country as soon as their period of study is complete. In some circumstances, a student may be permitted to remain in the UK if seeing doctoral study and satisfy certain strict conditions.
- Hold an offer by the deadline for a full-time postgraduate taught degree on one of the eligible courses at the University of Kent:
- MSc Artificial Intelligence
- MSc Infectious Diseases
- MSc Cyber Security
- MA International Negotiation and Conflict Resolution
- MSc Applied Actuarial Science
- MSc Conservation Science
- MA English and American Literature
Further details
Commonwealth Shared Scholarships, set up by DFID in 1986, represent a unique partnership between the United Kingdom government and UK Universities.
Funded by the UK Department of International Development (DFID), Commonwealth Shared Scholarships enable talented and motivated individuals to gain the knowledge and skills required for sustainable development. They are aimed at those who could not otherwise afford to study in the UK.
These scholarships are offered under six themes:
- Science and technology for development
- Strengthening health systems and capacity
- Promoting global prosperity
- Strengthening global peace, security and governance
- Strengthening resilience and response to crises - Access, inclusion and opportunity.
How to apply
To be considered for the Commonwealth Shared Scholarship you must:
- Make a formal application for a postgraduate degree at the University of Kent commencing September 2025/26. This can be done online here.
- Complete the Commonwealth Scholarship Commission (CSC) online application process. For information on how to do that and full details of the application process please go directly to the Commonwealth Scholarships webpages.
- Applications will be considered based on Academic Excellence and a completed application.
- The Commonwealth will accept applications until 12th December 2024 (closing at 16:00 GMT).
Stage 1
Compulsory modules currently include the following
- Digital Marketing Communications
- Social Media Design
- Digital Marketing Strategy and Online Consumer
- Social Media Marketing and Web Analytics
- Applied Data-driven Marketing Analytics
- Customer Insights
- Emerging Issues in Contemporary Marketing
Optional modules may include the following
- The Digital Marketing Challenge
- The Professional Placement/Internship
Employers value your insight – not just your ideas
Employers seek digital marketers who can turn data into decisions. Gain the analytical and practical experience to shape digital marketing strategies that matter.
Employers:
- Hitachi
- Press Group
- European Green
- Sparta Global
Roles:
- Digital Marketing Analyst
- Social Media Strategist
- Marketing Data Consultant
- Content Marketing Specialist
- Digital Campaign Manager
- Data Analyst
Accredited by CIM
Chartered Institute of Marketing (CIM) accreditation gives you professional credibility and qualification exemptions.
How you'll study
- Lectures
- Seminars
- Tutorials
- Independently Study
- Group Work
- Workshops
Teaching and assessment
A blend of teaching styles to suit how you learn
You’ll experience a combination of lectures, hands-on workshops, PC labs, and small group seminars - each tailored to the topic at hand.
Learn from research-active academics and guest speakers, and explore current business challenges through practical case studies and problem-solving scenarios.
Learning beyond the classroom
Digital marketing moves fast - and so does our teaching. You’ll take part in simulations and real-world projects, including live briefs from business clients and opportunities to collaborate through initiatives like “Pitch-it”, open to all KBS students.
You’ll also benefit from the entrepreneurial ecosystem at Kent, including mentoring for your own business ideas.
The latest tools and techniques
Whether it’s digital marketing metrics or social media design, you’ll work with industry-standard software and digital platforms. Modules include practical applications of spreadsheet modelling, data analytics tools, and content creation software, ensuring that you're ready for the workplace from day one.
Placement and internship opportunities
If you choose the optional 12-month placement (September entrants only), you’ll apply your learning in a real-world setting, gaining valuable industry experience before returning to complete your final modules.
Alternatively, a short-term internship option is available as part of the taught year. Both provide meaningful ways to put your knowledge into practice.
Real-world assessment, not just exams
Assessment on this course reflects the applied nature of digital marketing. You’ll complete campaign plans, audits, case analyses, presentations and group projects - mirroring the work you’ll do in industry.
Each task is designed to help you develop the skills, judgement and confidence to succeed in your career.
Designed for development and inclusion
You’ll be assessed through a mix of individual and group assignments, with opportunities to showcase analytical, strategic and creative thinking.
All assessments are scaffolded across your modules, supported by clear briefs and timely, meaningful feedback.
We follow inclusive practices to ensure all students feel supported to thrive.