MA Promotional media
Canterbury, United Kingdom
MA
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 19,300 *
STUDY FORMAT
On-Campus
* for international | UK: £10,000
Key Summary
If you want to jump into an exciting career in a rapidly expanding field, our MA promotional media course is the perfect fit for you.
When you study promotional media at Kent, you will be a part of our dynamic and diverse School of Arts. The school is an interdisciplinary community known for its excellence in research and teaching. Arts at Kent (including Media) was the only submission in the UK to achieve 100% ‘world leading’ assessments for both its impact and research environment in the Research Excellence Framework (REF) 2021. This means you will be receiving outstanding teaching for experts and industry professionals who are leaders in their field. In short, if you want to take the next step in your career, our MA promotional media course is a great way to get there.
Scholarship value
The award covers tuition fees, return airfares and living costs for a one-year taught Master's programme.
Deadline
Deadline for Commonwealth application: - 12 December 2024.
Hold an unconditional offer (with the only outstanding condition, international fee deposit) of a programme of study from the University of Kent - 31 January 2025
Criteria
To be eligible to apply for this scholarship, candidates must:
- Hold an undergraduate degree at UK first-class level equivalent.
- Be a citizen of or have been granted refugee status by one of the eligible Commonwealth countries listed or be a British Protected Person.
- Be a permanent resident in one of the eligible Commonwealth countries listed above.
- To be committed to the University of Kent, you can apply for more than one course and/or to more than one University, but you may only accept one offer of a Shared Scholarship.
- Not have studied or worked for one (academic) year or more in a high-income country.
- Be unable to afford to study in the UK without this scholarship.
- Return to their home country as soon as their period of study is complete. In some circumstances, a student may be permitted to remain in the UK if seeing doctoral study and satisfy certain strict conditions.
- Hold an offer by the deadline for a full-time postgraduate taught degree on one of the eligible courses at the University of Kent:
- MSc Artificial Intelligence
- MSc Infectious Diseases
- MSc Cyber Security
- MA International Negotiation and Conflict Resolution
- MSc Applied Actuarial Science
- MSc Conservation Science
- MA English and American Literature
Further details
Commonwealth Shared Scholarships, set up by DFID in 1986, represent a unique partnership between the United Kingdom government and UK Universities.
Funded by the UK Department of International Development (DFID), Commonwealth Shared Scholarships enable talented and motivated individuals to gain the knowledge and skills required for sustainable development. They are aimed at those who could not otherwise afford to study in the UK.
These scholarships are offered under six themes:
- Science and technology for development
- Strengthening health systems and capacity
- Promoting global prosperity
- Strengthening global peace, security and governance
- Strengthening resilience and response to crises - Access, inclusion and opportunity.
How to apply
To be considered for the Commonwealth Shared Scholarship you must:
- Make a formal application for a postgraduate degree at the University of Kent commencing September 2025/26. This can be done online here.
- Complete the Commonwealth Scholarship Commission (CSC) online application process. For information on how to do that and full details of the application process please go directly to the Commonwealth Scholarships webpages.
- Applications will be considered based on Academic Excellence and a completed application.
- The Commonwealth will accept applications until 12th December 2024 (closing at 16:00 GMT).
Stage 1
Compulsory modules currently include the following
- Introduction to Promotional Media and Content Production: Theories & Contexts
- Applied Research Methods
- Introduction to Promotional Media and Content Production: Practice
- Promotional Media Style
- The Branded Professional
- Advanced Topics in Promotional Media
Optional modules may include the following
- Dissertation Project: Promotional Media Campaign
- Dissertation
You'll benefit from our blend of practical and theoretical study, being uniquely placed to bring a 360 degree approach to whatever career you want to step into - giving you an edge in a competitive and exciting market.
Our programme embeds employability at every turn, our staff are also practicing industry professionals, so they are able to keep you in touch with all of the developments and changes in a dynamic and rapidly advancing sector. As well as this, you'll benefit specific industry talks from guests lecturers and some students will have the opportunity for a post-MA work placement interview at one of our industry partners - subject to stage 1 performance.
When you graduate, you'll be prepared to enter a career of limitless possibilities and infinite potential, whether your goals are in advertising, PR, social media, marketing or further afield, you will be able to have a real impact and effect change in the places you want to see it.
Teaching and assessment
Assessment combines a variety of different methods, including short and long essays, critical analysis of textual and cultural forms and practices, reviews and reports, critical reflections, presentations, peer feedback and evaluation, reflexive writing, group work, creative production, research exercises and other tasks aimed at the assessment of specific skills.


