BSc (Hons) Business and Marketing
Canterbury, United Kingdom
BSc
DURATION
6 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 20,700 *
STUDY FORMAT
On-Campus
* for international | UK: TBC
Key Summary
About: At Kent Business School you'll study the BSc (Hons) Business and Marketing, learning to build brands, connect with audiences, and use data for ethical, strategic decisions in a digital-first world. The course covers digital strategy, consumer behavior, brand management, social media, and analytics. You can take a year in industry, and the degree's accredited by the Chartered Institute of Marketing (CIM).
Career Outcomes: Graduates access a range of career opportunities including marketing strategist, brand manager, digital marketing analyst, social media manager, and consumer insights consultant. Employers named include Sky, Sainsbury’s, Tesco, Yahoo! UK, and Hewlett Packard, with roles worldwide.
How do you launch a successful marketing career in a digital-first world?
At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions.
You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.
Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.
Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Stage 1
Compulsory modules currently include the following
- Introduction to Management
- Financial Accounting for Decision Makers
- Business Skills for a Sustainable Tomorrow
- Economics for Business
- Introduction to Marketing
- Business Analysis Tools
Stage 2
Compulsory modules currently include the following
- Marketing Strategy and Planning
- Digital Business and Marketing Strategies
- Consumer Behaviour
- Marketing Research and Analytics
- Brand Management
Optional modules may include the following
- Enterprise and Entrepreneurship
- Thriving and Leading in Today's Dynamic Workplace
- Management Accounting for Decision Makers
- International Marketing
- Decision Analysis
Year in Industry
You have the option to add a year in industry to this course. We already know you have the confidence and commitment to thrive in the workplace and kick-start your career. This is your chance to prove it, to yourself and to employers.
Year Abroad
Taking a year abroad – whether you study at one of our prestigious partner universities or do an internship – is an amazing opportunity.
Stage 3
Compulsory modules currently include the following
- Digital and Social Media Analytics
- Marketing Communications, Advertising and Promotion
Optional modules may include the following
- Business Strategy
- Cross-cultural Management
- Leading People in Organisations
- Behavioural Science in the Workplace
- People Operations: An Analytic Approach
- New Venture Creation
- Corporate Social Responsibility
- Service Marketing
- International Entrepreneurship
- KBS Challenge
- Research Project in Business
- Talking Cultures - Exploring Intercultural Awareness and Competencies
- Global Leadership Development
The world awaits great marketers.
Business and marketing graduates will find career opportunities in all industries around the world. Your biggest challenge might be in narrowing your focus.
With a degree that combines industry engagement and professional accreditation, you’ll stand out to top employers.
Employers:
- Rackspace Technology
- Roku
- The Daily Telegraph
- Sky
- Sainsbury’s
- Tesco
- Transport for London
- Yahoo! UK
- KHL Group
- Hewlett Packard
Roles:
- Marketing strategist
- Advertising manager
- Brand manager
- Digital marketing analyst
- Consumer insights consultant
- Sustainability marketing specialist
- Influencer marketing
- Social media manager
How you'll study
- Lectures
- Seminars
- Independent Study
- Group Work
- Workshops
Teaching and assessment
We’ve reimagined the learning experience to give you more time for reflection, real-world learning and career planning.
At KBS, you don’t just study marketing - you experience it. You’ll learn by doing, with assessments and activities that mirror how the industry works.
- Learn through action
Explore key ideas in lectures, then test them in small-group seminars and hands-on workshops using real data, campaign briefs and industry tools. - Pitch, collaborate, create
Tackle live client challenges, design campaign strategies and present your ideas - developing skills that employers value. - Own your learning
Outside the classroom, you’ll dive into industry research, reflect on case studies and create outputs that show your ability to lead with insight. - Assessments that reflect reality
From simulations and business reports to marketing dashboards and group presentations, you’ll complete tasks that prepare you for your first job. Choose a live marketing challenge instead of a traditional dissertation. - Build your network and confidence
Access tailored careers support, join industry projects, or develop a start-up through ASPIRE. You’ll be supported by academics with industry experience and a passion for your progress.
This course is designed to help you grow with purpose - developing the mindset, skills and experience you’ll need to thrive in today’s marketing landscape.