Canterbury, United Kingdom
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
If you’re creative and have great communication skills with an interest in business then this course is for you.
A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.
This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics, you’ll also learn essential areas of general business like HRM or operations management to put the role of a marketer in context.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.
Accreditations
We are updating all of our modules on this course to ensure we provide you with the tools you need to make a real impact after you graduate. We are currently working with the CIM to make sure these modules meet industry standards and retain this course's accreditations.
Gallery
Admissions
Scholarships and Funding
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Curriculum
Stage 1
- Global Business Environment
- Business Analysis Tools
- Introduction to Digital Marketing
- Introduction to Management
- Introduction to Marketing
- Business Organisation, Issues and Skills
- Financial Accounting for Decision Makers
- Economics for Business
Stage 2
- Marketing Strategy and Planning
- Digital Business and Marketing Strategies
- Consumer Behaviour
- Marketing Research and Analytics
- Brand Management
Stage 3
- Digital and Social Media Analytics
- Marketing Communications, Advertising and Promotion
Program Tuition Fee
Career Opportunities
Our Marketing graduates go on to careers in all aspects of marketing, business, and management, finding both overseas and in the UK in a wide range of companies and organizations, including:
- The Daily Telegraph
- Sky
- Sainsbury’s
- Tesco
- Transport for London
- Yahoo! UK
- KHL Group
- Hewlett Packard – HP
Student Testimonials
Program delivery
How you'll study
- Lectures
- Seminars
- Independent Study
- Group Work
- Workshops
Teaching and assessment
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of a self-guided study.
Contact hours
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of a self-guided study based on degree programme content and requirements of specific modules. For a student studying full-time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject-dependent and will vary according to modules. Please refer to the individual module details under Course Structure.