University of Kansas

Bachelor of Arts and Bachelor of General Studies in Communication Studies

The Bachelor of Arts and Bachelor of General Studies in Communication Studies are designed to give students a solid foundation in how humans exchange information and ideas. The programs focus on understanding the various ways people communicate in different settings, from interpersonal interactions to media and technology. Students will explore topics like communication theory, message analysis, and the impact of media on society, helping them develop critical thinking skills and communication competence. These degrees prepare students for a variety of careers where understanding and conveying information effectively are key, such as public relations, media, education, and corporate communication.

The curriculum emphasizes practical skills alongside theoretical knowledge, encouraging students to think critically about communication processes. Both programs include coursework like speech, media studies, and research methods to build a well-rounded understanding of the field. Students often choose electives based on their interests, which allows flexibility in tailoring their education. The goal is to equip students with the ability to effectively analyze communication practices and adapt their skills to different audiences and contexts. This approach helps students become confident communicators ready for diverse professional environments.