Master's Degree Programme in Digital Marketing and Corporate Communication
Jyväskylä, Finland
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
22 Jan 2027*
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 10,000 / per year
STUDY FORMAT
On-Campus
* applications open from January 8th to January 22nd.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Read our survival tips for international students moving to Finland to help you settle in and enjoy student life in Jyväskylä.
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field.
Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.
The Digital Marketing and Corporate Communication (DMCC) program consists of 120 ECTS as follows:
| Level | Contents | ECTS credits |
|---|---|---|
| Compulsory studies (80 ECTS) |
Introduction to Digital Marketing Digital Technologies and User Behavior Digital Marketing Communication Managing Customer Relationships Digital Marketing in Action Digital Interaction Qualitative Research Methods in DMCC Quantitative Research Methods in DMCC Master Level Research Tutorial Master's Thesis Maturity Test
| 6 ECTS 6 ECTS 6 ECTS 6 ECTS 8 ECTS 5 ECTS 5 ECTS 5 ECTS 3 ECTS 30 ECTS 0 ECTS |
| Other Common studies (5-10 ECTS)
| General Studies (1 ECTS) Introduction to Master's Programmes Language Studies for Finnish Students Integrated Research Communication Optional Language Studies Language Studies for International Students Integrated Research Communication My Finnish |
1 ECTS
4-5 ECTS
4-5 ECTS 5 ECTS |
| Elective Studies 29-35 ECTS | Individually selected studies. Elective studies can be a mix of courses from various fields. |
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme a forerunner in the education landscape.
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.
Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For instance, almost everyone in Finland uses online banking and owns a smartphone, and we have the lowest mobile data prices in the whole world. Recently, Finland was ranked 1st in how well it embraces information technology, ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for any prospective student who wishes to learn more about these fields.
We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:
- Digital Marketing Manager
- Marketing Manager
- Consultant
- Sales Manager
- Communications Planner
- Business Coach
- Marketing Coordinator
- Marketing and Communications Manager
- Customer Relationship Manager
- Digital Marketing Planner
- Brand manager