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University of Johannesburg MA in Marketing Communication (Research)
University of Johannesburg

University of Johannesburg

MA in Marketing Communication (Research)

MA

2 years

English

Full time

ZAR 40,802 / per year *

On-Campus

* fees for the complete programme amount to between R40802,00 and R101910,00. Fees may vary depending on the composition of a particular qualification

Key Summary

    About : The MA in Marketing Communication (Research) is designed for those seeking to deepen their understanding of marketing strategies and consumer behavior. The program focuses on research methods, data analysis, and practical marketing communication skills, preparing students for various challenges in the industry.
    Career Outcomes : Graduates can pursue roles such as marketing researchers, brand managers, or communication strategists. The skills gained can lead to opportunities in both agency and in-house environments across various sectors.

A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required.

Reasons for studying at UJ

  • UJ offers not only a special program called the First Year Experience to help orientate students throughout the first year but we also offer a Senior Student Experience that gears students toward the workplace!
  • Grab the opportunity to participate in a variety of sports and train alongside Olympians and Paralympians on state-of-the-art pitches, tracks, and fields, or just keep fit by joining one of the gyms on each of our 4 campuses.
  • Be part of a young, vibrant, and agile university that reflects and adapts easily to our country’s aspirations, while maintaining global relevance through numerous international partnerships.
  • 178 Internationally respected and accepted qualifications.
  • Join a university that cares enough to have raised over R300 million since the start of 2016 in order to support the Missing Middle Campaign. UJ also ensures that more than 6 000 needy students have two healthy meals per day.
  • Study in the vibrant City of Gold – the economic hub of South Africa. Join a vibrant, cosmopolitan, progressive group of students and academics on their way to re-imagining the future!
  • UJ offers an amazing on-campus experience whether you live in one of UJ’s residences, belong to a day house, or whether you just want to socialize at the Student Centres on all campuses.
  • We ensure the health, safety, and security of all our students through our own on-campus health services and UJ Protection Services.
  • Did you know that during the first five years of UJ’s existence it doubled its targeted research output and to this day, continues to break records!