DURATION
6 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
"Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details."
Why choose this course?
5 Reasons to Study B.A. (Hons) Event Management and Marketing
- You will develop key event management and business skills on a course that received a satisfaction score of 85% overall in the National Students Survey 2020
- The University is a member of the Association for Event Management Education (A.E.M.E) ensuring the course is at the cutting edge of Event Studies.
- Graduate with great prospects; 95% of graduates from this course are working or in further study within six months*.
- Get valuable hands-on experience working with businesses in the event industry on live projects. (Coronavirus pandemic permitting)
- We’re rated TEF Gold, making us one of the best universities for teaching and support.
*Most recent Destination of Leavers from Higher Education report (D.L.H.E)
What's the course about?
Indicative course structure
Diverse, dynamic, and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures, and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree that brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications, and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.
Partnerships and opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year-long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events, and charity organisations including Hope for Children.
Many students also choose to broaden their horizons through our study abroad programme in the second year with one of our partner universities in Europe, North America, or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences, and career skills.
Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.
This course includes the options of:
- Work placement
- Study abroad
Gallery
Admissions
Scholarships and Funding
Curriculum
What will I study?
You will be studying 4 modules in each semester and your contact time varies between modules, but usually, you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop-in and feedback sessions, usually 2x1 hours per module as well as revision sessions.
The University’s ‘online learning environment’ means you can access all your course resources, literature, and timetables from anywhere in the world.
Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics.
International Focus
All students have the option to study abroad in more than 30 countries across 6 continents.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.
Level 4
- Introduction to Marketing Communications II 15 Credits II Compulsory
- Creativity, Technology and Innovation II 15 Credits II Compulsory
- Economics for Business II 15 Credits II Compulsory
- Principles of Marketing (CIM) II 15 Credits II Compulsory
- Data Analysis for Tourism & Event Management II 15 Credits II Compulsory
- The Global Event Industry II 15 Credits II Compulsory
- Study & Research Skills for the Event Industry II 15 Credits II Compulsory
- Media Design for Event Management II 15 Credits II Compulsory
Level 5
- Managing People II 15 Credits II Compulsory
- Enterprise II 15 Credits II Compulsory
- Strategic Marketing Planning II 15 Credits II Compulsory
- Product Innovation (International) II 15 Credits II Compulsory
- Career Planning in the Event Industry II 15 Credits II Compulsory
- Impacts of Events & Festivals II 15 Credits II Compulsory
- Event Planning & Community Engagement II 15 Credits II Compulsory
- Risk Management & Security for Events II 15 Credits II Compulsory
Level 6
- Forecasting Methods for Managers II 15 Credits II Compulsory
- Strategic Brand Management II 15 Credits II Compulsory
- Market and Social Research II 30 Credits II Compulsory
- Sporting Events & Sports Tourism II 15 Credits II Compulsory
- Business Tourism & Events II 15 Credits II Compulsory
- Policy, Politics & Events II 15 Credits II Compulsory
- Contemporary Research Themes in Event Studies II 15 Credits II Compulsory
- HBS Placement II 0 Credits II Compulsory
- Industrial Placement Sem B only II 0 Credits II Optional
- Industrial Placement Year II 0 Credits II Optional
- Placement Study Abroad (South East Asia) II 0 Credits II Optional
- Placement Study Abroad (North America) II 0 Credits II Optional
- Placement Study Abroad (Australia) II 0 Credits II Optional
- Placement Study Abroad A (Europe) II 0 Credits II Optional
- Placement Study Abroad B (Europe) II 0 Credits II Optional
- Placement Study Abroad (Europe) II 0 Credits II Optional
- Industrial Placement (Semester A) II 0 Credits II Optional
Study abroad
An opportunity for an amazing experience, which will help make you stand out from the crowd. With more and more companies working internationally, the experience of living in another country can make a great impression on future employers.
This course offers you the opportunity to enhance your study and CV with a sandwich year abroad. The University has partnerships with over 150 universities around the world, including the USA, Canada, Asia, Africa, Australia, South America and closer to home in Europe.
If you study abroad between your second and third year of study, you’ll pay no tuition fee to the partner university and no tuition fee to us either. We’ll ask you to make your decision in your second year, so there is plenty of time to think about it.
Program Tuition Fee
Career Opportunities
What's next for my career?
Graduates have found employment in fields such as events planning, hospitality management, marketing, and within large travel companies, hospitality, and airlines. Our graduates can leave with key employability, enterprise, and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Marketing graduates are in work or full-time study after 6 months.
Our graduates go on to a whole range of exciting careers, including events planning, hospitality management, and marketing communications. They often work for event management organisations, large travel companies, hospitality businesses, and airlines. 100% of our graduates have gone on to work or further study within six months of finishing this course.