University of Groningen

MA Datafication and Digital Literacy

Ever wondered how algorithms make sense of our digital activities to determine what we see and do online? Do you want to understand how big data is affecting our daily lives and how digital literacy can empower people to navigate digital societies?

This program offers students the opportunity to gain cutting-edge knowledge of the digital transformations that profoundly change society. New media technologies and platforms are increasingly central to people’s daily lives. Many activities, from doing business to getting information and organizing our health care, are now moving online. The data this generates allows for large-scale data mining and algorithmic filtering. This opens up opportunities to enhance our life, but also raises ethical issues and pushes us to thoroughly understand and reflect on the implications.

By critically engaging with the role of digital media in our day-to-day lives, you will understand the wider consequences of our growing reliance on data for society, policy and business. By taking a digital literacy perspective, this MA empowers you to address the challenges of datafication.