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University of Groningen Double Degree Master in Strategic Marketing Intelligence
University of Groningen

University of Groningen

Double Degree Master in Strategic Marketing Intelligence

Groningen, Netherlands

Master degree

2 years

English

Full time

01 May 2026*

Sep 2026

EUR 20,800 / per year **

On-Campus

* EU/EEA and non-EU/EEA students

** for Non-EU|for EU/EEA EUR 2,530

Fast-track counseling

By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About : The Double Degree Master in Strategic Marketing Intelligence offers students a comprehensive approach to mastering marketing strategies and data analysis. This program combines theory and practical applications, equipping graduates with the necessary skills to navigate today’s complex marketing landscape. The curriculum includes modules on market research, consumer behavior, and strategic planning, preparing students for real-world challenges in marketing intelligence.
    Career Outcomes : Graduates can explore various career paths, including roles as marketing analysts, brand managers, or marketing consultants. Opportunities also exist in digital marketing, market research firms, and corporate marketing departments, where you can leverage your expertise in marketing intelligence to drive business success.

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.

In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.

You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.

Why study this programme in Groningen?

  • You can earn two Master's degrees by studying in Groningen and at a top university abroad - BI Oslo University in only two years. You will learn about marketing analytics and data science and strategic marketing management in an international environment.
  • Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lecture
  • The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Read more on the institution's website