Southend, United Kingdom
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
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Introduction
BSc Marketing
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
- digital marketing and social media
- the principles of markets, marketing and selling
- marketing strategy and planning
- services marketing
- business-to-business marketing
- consumer behaviour
- marketing communications
Your first year provides an introduction to essential business topics such as entrepreneurship, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
Admissions
Scholarships and Funding
Curriculum
Year 1
- Business Creation and Growth
- Introduction to Accounting and Finance
- Principles of Markets, Marketing and Selling
- Introduction to Quantitative Analysis
- Introduction to International Business
- Professional and Academic Development
Year 2
- Managing Innovation
- Consumer Behaviour
- International Business Strategies
- Business-To-Business Marketing
- Business Research Methods
- Professional and Academic Development 2
Final Year
- Business Strategy
- Research Project - Marketing
- Marketing Communications
- Services Marketing
- Career Skills in Business
Program Outcome
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
This course is accredited by The Chartered Institute of Marketing (CIM).
This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this Program to reduce the number of assessments you must take to gain a CIM qualification.
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.
Program Tuition Fee
Career Opportunities
Skilled marketers are in high demand in the graduate labour market, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.
All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of marketing graduates, these generally include:
- Academic and cognitive skills
- Research skills
- Technology skills
- Communication skills
- Data analysis skills
- Soft skills
We embed a structured approach to student development and skills support throughout the curriculum and through additional support from the Essex Business School Learning Team.
Our students have gone on to become business analysts, marketing managers, account managers and management trainees, with recent graduate destinations including:
- Buyer at the John Lewis Partnership – the high-end department chain store
- Affiliate Marketing Analyst at KidStart – a save as you shop app for parents and children
- Head of Analytics, Insight and Reporting at Commercial Risk Solutions, RSA - global insurance and risk management experts
- Digital Marketing Executive at Premier Labellers - a machinery manufacturer based in Essex
- Delivery Consultant at RED - The Global SAP Solutions Provider - a specialist recruitment firm
- iX Business Consultant at IBM – the multifunctional information technology conglomerate
- Our marketing graduates enjoy successful careers in their fields
Program delivery
BSc Marketing: 3 years
BSc Marketing (Including Year Abroad): 4 years
BSc Marketing (Including Placement Year): 4 years
- Teaching includes a combination of lectures, seminars and computer-based lab sessions
- Modules delivered by experts in the field as well as guest speakers
- Contribute and interact in lectures through the use of smart technology
- Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
- Complete your final-year project in consultation with a personal supervisor