University of Essex Online

MSc Global Digital Marketing

This 100% online and part-time specialist MSc Global Digital Marketing degree will provide you with the digital know-how to excel in a marketing career anywhere in the world.

In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive.

Through this online MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage to reach your target audience on an international scale. Additionally, you will develop an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

Teaching methods

We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&As.

We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:

• assessing you throughout modules rather than waiting for the end of year assessments
• showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
• rapid turnaround on work assessed to ensure your grade book is always up to date
• ensuring you have regular contact with your Student Support team

Assessment methods

All assessments are delivered through our virtual learning environment (VLE). There is no requirement to travel to external test centres or to sit exams! Instead, you will submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.

Why Essex Online?

Study online. Graduate on campus.

You will complete your studies and assessments 100% online and your qualification will be awarded by the University of Essex, an award-winning university with a 60-year heritage of teaching and research excellence and one of the top 30 universities in the UK (Complete University Guide 2026). Upon completing your course, you will graduate with the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.

World-class academic and mentoring support

Our online tutors are leading authorities and specialists in their respective fields. They are passionate about what they teach and combine their knowledge of industry practice with high-quality academic delivery, offering you an unparalleled learning experience.

We also have a dedicated team of Student Advisers and Study Skills Advisers that will support you from your first day to graduation. They will be on hand to help and guide you as you progress through your studies. Whatever the question or issue, they will work with you to find a solution.

We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.