University of Economics in Katowice
Master in E-commerce
Katowice, Poland
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The Master in E-commerce at the University of Economics in Katowice teaches running online commerce and using social media to meet enterprise needs in the electronic economy. Taught in English, classes mix lectures, interactive workshops and e-learning. Practitioner and foreign lecturers focus on practical case studies and skills in e-business models, digital marketing, platform administration and analytics to help students move into work or start their own online business.
Career Outcomes: Graduates can work as e-commerce specialist, project coordinator, internet marketing specialist, platform administrator, e-commerce analyst, consultant, or e-entrepreneur, in e-businesses, agencies, media, interactive firms or enterprise e-commerce departments.
The E-Commerce study program gives the student the knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of the electronic economy.
E-commerce is an area of business activity that is still gaining importance as it is a potential source of revenue for both Internet businesses and those that treat e-commerce as an additional product distribution channel. Students will also acquire knowledge about the conditions, ways, and principles of conducting business activities on domestic and international markets.
The E-commerce study program is taught in English. It is also distinguished by a practical approach to the content taught, which allows candidates to become familiar with the requirements for graduates in the labor market at this stage of education. Students ending the course have the skills to use the acquired knowledge in practice.
If you dream of starting your own e-business, choose E-commerce at UE Katowice - the only Master's degree program of this type in the Silesian Voivodeship.
Program structure
Classes are conducted in the form of lectures, interactive workshops, and e-learning classes in English. This study program is an innovative course combining the traditional approach to the field with modern methods of knowledge transfer. The entire program of studies is designed so that the student will gain complete knowledge and skills that will allow for a smooth transition from the stage of learning directly to the path of a career perspective.
Lecturers
Qualified staff is mostly practitioners who are perfectly familiar with e-commerce issues and current trends in this field. In working with students, they focus on transferring practical applications, analyzing case studies, and providing practical skills that allow them to take up work effectively during their studies. Classes are also taught by foreign lecturers who will share their knowledge and experience in the field of e-commerce with the students.
Program structure
- Managerial economics and digital economy
- Innovations and entrepreneurship in e-commerce
- Financing E-commerce projects
- Business information systems
- Quantitative methods for E-commerce
- Business intelligence
- Business communication
Total year 1, semester 1: 30 ECTS
- Market analysis
- Online marketing
- Social media campaigns
- Digital law
- Customer protection standards
- International business
- Websites and E-stores design
- Finance in E-commerce
- Business communication
- Master thesis
Total year 1, semester 2: 30 ECTS
- Logistics for e-commerce
- Data analysis for e-commerce
- Data science
- Digital advertising with google ads and web analytics
- Master thesis
- Elective subjects (3)
- Omnichannel marketing
- E-branding
- European integration from community to union
- Emerging market multinationals
- International entrepreneurship
- Techniques of sales
Total year 2, semester 3: 30 ECTS
- IT management and business alignment
- Sales management on the internet
- Customer relationship management
- Data analysis with Qlik
- Master thesis
- Elective subjects (1)
- Business projects
- Sustainable e-commerce
- E-consumer behavior
Total year 2, semester 4: 30 ECTS
Competences after graduation
The studies are aimed at acquiring knowledge and competencies by the students in the areas of:
- models of using the Internet in commercial and promotional activities of enterprises in a multicultural environment;
- management of e-commerce and social media projects and their efficient and effective implementation;
- creating IT solutions for e-commerce;
- financing of e-commerce projects;
- analyzing data for e-commerce purposes;
- consumer involvement in shaping electronic sales channels;
- preparing promotional campaigns using Google Ads (preparation for Google AdWords certification);
- measuring the effectiveness of e-commerce activities using Google Analytics;
- conducting promotional activities on social media;
- knowledge of legal and financial aspects in virtual space.
After graduation, it is possible to work as:
- e-commerce specialist;
- e-commerce project coordinator;
- an internet marketing specialist;
- administrator of e-commerce platforms;
- e-commerce analyst;
- expert and consultant in the electronic business sector (IT industry, e-commerce);
- e-entrepreneur.
The graduate will be able to take up jobs in various companies operating in domestic and international markets.
Examples of institutions and companies in which students can work after graduation:
- e-business;
- advertising and PR agencies;
- public opinion and market research centers;
- traditional and electronic media;
- interactive agencies;
- public relations and advertising agencies;
- e-commerce departments of large enterprises;
- enterprises trading via the Internet and electronic tools;
- enterprises involved in the design and implementation of e-commerce solutions;
- own company with an e-commerce profile or using e-commerce solutions.
