University of Eastern Finland

Master in Digital Marketing and Analytics

Digital Marketing and Analytics is a master’s degree programme for those who want to combine business and market knowledge with digitalisation. Digitalisation provides tremendous opportunities for companies to succeed, but success requires unique skills and knowledge. This is exactly what our programme offers you: the capability to help organisations improve their understanding of the markets they operate in and how consumers of today behave in the digitalised environment.

The programme teaches you how this information can be converted into marketing campaigns and business success. By emphasising the core themes of digital marketing, data analytics, platform economy, sensory marketing, and customer behaviour, the programme provides a path to become a key player in the world of digital transformation.

Digital Marketing and Analytics is a two-year master's degree programme that combines state-of-the-art academic research and practitioner insights into teaching. The programme is designed for students who wish to develop well-informed marketing insights based on relevant and meaningful data.

Why study with us?

• A variety of teaching methods guarantees a vibrant, challenging, and motivating learning environment.
• You will be taught by internationally recognised scholars with state-of-the-art research findings enriched by business managers with concrete, real-life business examples.
• Our master's degree programme with a combination of digital marketing and analytics provides in-depth understanding of the digital business environment and helps students learn how data-driven marketing integrates with more traditional techniques to satisfy fragmented customer needs and to build business success.