International Diploma Program - Digital Marketing
University of California, Santa Barbara - International Programs
Key Information
Campus location
Santa Barbara, USA
Languages
English
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
International Certificate Program - Digital Marketing
Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)
What you'll learn:
- Current trends in digital marketing
- A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service
- Best practices in online analytics and measurement, website optimization, and content strategy
- How to leverage metrics to evaluate the performance of websites and social media campaigns
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Admissions
Curriculum
Required courses:
- Developing a Digital Marketing Strategy
- Brand Strategy Implementation
Electives:
- Business and Personal Branding
- International Marketing
- Public Relations and Advertising