Master in Advertising and Digital Communication
Bucharest, Romania
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
On-Campus
* 150 RON (first option), 100 RON (second option), 50 RON (third option)
Key Summary
About: The Master in Advertising and Digital Communication focuses on the integration of digital strategies and traditional advertising techniques.
This postgraduate program spans one year and covers essential topics like social media marketing, content creation, and brand management.
Students engage in hands-on projects, developing skills that prepare them for the dynamic advertising landscape.
Career Outcomes: Graduates can pursue various career paths, including roles as digital marketing specialists, brand managers, content strategists, and advertising executives.
The program equips students with the expertise needed to thrive in the fast-evolving fields of advertising and digital communication.
This MA Programme is organized and hosted by the Faculty of Journalism and Communication Studies of the University of Bucharest. It is endorsed by Government Decision no. 581/2013 on Accreditation of university master degree programs and on the number of students that can be enrolled in the academic year 2013-2014, published in Monitorul Oficial, Part I no. 500 of 08.08.2013.
Tuition Capacity: 50 master students
Transferable Credits: 120
Duration: 2 years (4 semesters)
No. of hours per week: 15 (5:30 p.m – 8:30 p.m.)
The MPCG curricula courses are integrally taught in English by reputed professors of the Faculty of Journalism and Communication Studies, as well as from other prestigious faculties/universities in Romania and in other EU countries (visiting professors involved in the Erasmus Programme)
Mission / Objectives:
In terms of professional competencies and skills, "Media, Public Communication, and Globalization" (MPCG) offer students the opportunity to understand, reflect and act upon an integrative model of public communication, both on the public arena and through the new and "old" communication technologies. In this respect, our professors propose the latest concepts, theories, principles and fundamental methods of research in communication and media studies, in a globalized social exchange of information. Our master students will feel motivated to contribute to the development of theoretical and applied areas that have been under-represented in research, such as the performance studies, anthropology of transition stages, the semiotics of new media, global communication, etc.
Programme Director:
Conf. Univ. Dr. Ruxandra Boicu
ruxandra-ileana.boicu@fjsc.ro
Targeted Candidates
"Media, Public Communication and Globalization" MA Programme equally addresses bachelor or master graduates of the Faculty of Journalism and Communication Studies, Erasmus students, graduates of the faculties of sociological, humanistic or artistic studies (Communication, Language and Literature, social, political, administrative sciences / studies, theater, religion, arts, etc.) or graduates of other related studies, provided they have the necessary communication competences in English, at least at the intermediate level.
Courses (Selection)
- Semiotics - Professor Dr. Daniela Frumușani
- Performance and Creative Communication - Professor. Dr. Marian Popescu
- Global Communication and NT - Associate Professor Dr. Georgeta Drulă
- Web Documentary – Narrative Structures - Associate Professor Dr. Mirela Lazăr
- Communication Ethics - Associate Professor Dr. Raluca Radu
- Visual rhetoric. An introduction - Associate Professor Dr. Costin Popescu
- Gender and Politics – Associate Professor Dr. Oana Băluță
- Formats of the Televised Electoral Debate (A Contrastive Approach) - Associate Professor Dr. Ruxandra Boicu