BSc Marketing
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 19,560 *
STUDY FORMAT
On-Campus
* international| UK: GBP 9,250
Introduction
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
- Consumer psychology and behaviour
- The interface of business with society and culture
- Business economics
- Strategic management
- Market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Bradford has joined forces with CIM to allow students to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
Admissions
Scholarships and Funding
Every year we award numerous non-repayable scholarships to UK, EU and international students based on academic excellence, personal circumstances or economic hardship.
Curriculum
What you will study
All module information is for 2023 entry and is subject to change.
First Year
- Finance and Accounting for Managers
- Foundations of Marketing
- Fundamentals of Artificial Intelligence and Data Analytics
- People Work and Organisations / Work in Context
- Principles of Responsible Management and Practice
- Principles and Practice of International Business
Second Year
Core
- Consumer Behaviour and Digital Insights
- Entrepreneurship and Employability
- Marketing Management and Strategy in a Digital World
- Digital and Social Media Marketing
- Integrated Marketing Communications
Options
- Entrepreneurship, Creativity and Innovation
- Business Law and Ethics
- Consultancy Skills and Practice
- Climate, Crisis and You
- Strategic Management
- University Semester 2 Elective
Final Year
Core
- Final Year Business Project
- Product and Corporate Brand Management
- Digital Campaign Planning and Content Management
- Interactive Services Marketing
Options
- Business Ethics and Social Responsibility
- Cross-Cultural Management
- Innovation in Logistics and Supply Chain Management
- Multinationals in Emerging Economies
- University Semester 2 Elective
Learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in the assessment of your work.
Program Tuition Fee
Career Opportunities
Career prospects
Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.
Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.
Career support
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes, there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
Career Booster
During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:
- The European Computer Driving License (ECDL) - the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your professional development.