University of Bradford

BSc (Hons) Business and Management

What you will study

All module information is for 2023 entry and is subject to change.

First-year

Core

• Business Economics
• Introduction to Accounting
• Foundations of Marketing
• People, Work and Organisations/Work in Context
• Principles of Responsible Management and Practice

Option

• Introduction to Finance
• Operations and Technology Management
• Fundamentals of Artificial Intelligence and Data Analytics
• Principles and Practices of International Business

Second year

Core

• Entrepreneurship and Employability
• Human Resource Management
• Business Law and Ethics
• Strategic Management

Option

• Financial Accounting
• Financial Management
• Marketing Management and Strategy in a Digital Age
• Consumer Behaviour and Digital Insights
• Big Data Analytics for Business
• International Business Strategy
• Auditing
• Management Accounting
• Multinational Finance and Investment
• Entrepreneurship, Creativity and Innovation
• Integrated Marketing Communications
• Digital and Social Media for Business
• Business Forecasting and Analysis
• European Business and Management
• Consultancy Skills and Practice
• Climate Crisis and You

Final year

Core

• Final Year Business Project
• Business Ethics and Social Responsibility

Option

• Risk Management and Derivatives
• Empirical Methods in Accounting and Finance
• International Accounting and Reporting
• Leading and Managing People
• Product and Corporate Brand Management
• Digital Campaign Planning and Content Management
• Applied Business Analytics and Simulation
• Current Issues in International Business
• Reward Development and Talent Management
• Contemporary Development in Employee Relations
• Digital Campaign Planning and Content Management
• Interactive Services Marketing
• Innovation in Logistics and Supply Chain Management
• Artificial Intelligence for Business
• Cross Cultural Management
• European Business and Management
• Multinationals in Emerging Economies
• University Elective

Learning and assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies.

The School of Management is committed to demonstrating the relevance of taught material to real business problems, and you can expect to see guest industry lectures and the use of real industry-sponsored business problems for assessment purposes.

Generally, for each module, you will attend one lecture and one tutorial each week, during which you will be in direct contact with teaching staff.

Your learning will be supplemented by private and group study (as appropriate) following the direction of module teaching staff. All teaching will be supported by information and activities provided through the University’s virtual learning environment.

In addition, the School offers an Effective Learning Service, which helps with the development of study skills both in group sessions and through individual coaching. Methods of assessment vary according to the learning outcomes of particular modules and the stage of study.

Accordingly, a mixture of closed and open-book examinations, essays, portfolios, computer-assisted assessments, group work and presentations and other methods will form your assessments.

Throughout the programme, your learning will be supported using various methods of formative assessment and feedback. This is to help you progress your studies and support your continuing development.

Career prospects

People who can combine a clear understanding of core business and management functions, and good problem-solving and decision-making skills are in demand throughout the economy. Our expert academics will equip you with these important transferable skills to help set you apart in the competitive job marketplace. Graduates of the programme have successfully secured employment opportunities with major employers from across the range of private, public, not-for-profit and small to medium-sized enterprise sectors.

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes, there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Career Booster

During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:

• The European Computer Driving License (ECDL) - the benchmark for digital literacy
• Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
• Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
• Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.

In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.

Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your professional development.