Master Programme in Fashion Marketing and Management
Borås, Sweden
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jan 2027
EARLIEST START DATE
Sep 2027
TUITION FEES
SEK 220,000 *
STUDY FORMAT
On-Campus
* EU / EEA citizens | exchange students are not required to pay fees
Key Summary
About: The Master Programme in Fashion Marketing and Management at the University of Borås trains you to study fashion and textiles as multidisciplinary with sustainability focus. The two-year programme runs four terms. Year one covers theory, methods and field study for internships or research assistant roles. Year two focuses on fashion management, consumer behavior and branding, using university labs and regional industry links for projects.
Career Outcomes: The programme prepares you for industry and academic roles. Career opportunities include sustainability or CSR manager, marketing or brand manager, content specialist, social media specialist, retail buyer, visual merchandiser and business developer; you can pursue doctoral studies.
This programme will provide academic tools to understand the symbolic nature of fashion and textiles as multidisciplinary and multifaceted phenomena, with a special focus on sustainability. Fashion is one of the most complex and fascinating areas of both research and social life, which encompasses trends and the fashion cycle, the fashion system, as well as perspectives on branding, consumer behaviour and consumption. These issues increasingly require considering the economic, social, and environmental impacts of the sector globally, which are also important areas of research throughout the Swedish School of Textiles.
Our programme in short
This educational programme gives you the tools to manage communication, marketing and consumer behaviour in the fashion industry. Main focus is on how sustainability is changing the fashion landscape and the purchasing behaviour of consumers.
Programme structure
This two-year Master’s programme comprises four terms of full-time studies. During the first year, the programme provides in-depth knowledge of theory development, issues, methods, and current research in textile management. The year ends with the course Field Study in Textile Management, which gives the opportunity to pursue internships, create a foundation for your upcoming business, or to be a research assistant in one of the research groups in textile management.
The second year of the programme offers further specialisation into fashion management and marketing with focus on sustainability. It offers students a combination of research focused and applied courses on the topics of consumer behaviour, branding, trend analysis, marketing communication, retail marketing, and consumption.
The right place to study fashion and textiles
The University of Borås is just the right place to study fashion. Here, you will find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. As the Borås region is a huge textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies.
Career opportunities
This programme prepares students for advanced positions in the industry as well as academia. Previous students have found employment as, for example, sustainability manager, CSR manager, fashion editor, marketing and promotion support, assistant buyer, social media specialist, sales manager, content creator, business developer, managing director, design coordinator, global visual merchandiser, as well as establishing their own business. You can also continue your studies and pursue a doctorate.