University of Bologna Master in Service Management (SEM)
University of Bologna

University of Bologna

Master in Service Management (SEM)

Rimini, Italy

Master degree

2 years

English

Full time

On-Campus

Key Summary

About: The Master in Service Management at Università di Bologna is an English-taught programme training professionals to manage, innovate, and internationalize services. It integrates marketing, service design, data analysis, sustainability, corporate finance, behavioral economics, and international business law. You’ll study service human resource management, service marketing, performance metrics, and service quality. The programme uses an interdisciplinary global approach, emphasizes inclusion, equity and diversity, preparing students for strategic roles in the service economy.

Career Outcomes: Graduates can pursue roles as service manager, service designer, product manager, data analyst, operations manager, policy advisor, and positions in startups, multinational firms, and international organizations.

The Service Management program, entirely in English, trains professionals to manage, innovate, and internationalize services by integrating marketing, data analysis, and sustainability skills. With an interdisciplinary and global approach, it prepares students for strategic roles in companies, start-ups, and international organizations, addressing the challenges of a service-oriented economy.

What you will study

You will explore topics such as service business models, service innovation, corporate finance, behavioral economics, industrial organization, and international business law. The program includes service data analysis, service-oriented human resource management, service marketing, performance metrics, and service quality.