University of Birmingham - College of Life and Environmental Sciences
MSc in Sport Business, Management and LeadershipBirmingham, United Kingdom
DEGREE TYPE
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
29 Sep 2025
TUITION FEES
GBP 26,180 / per year **
STUDY FORMAT
On-Campus
* for international students | application deadline for home students - 29 August 2025
** for international full-time | GBP 13,090 - for international part-time | GBP 10,900 - for UK full-time | GBP 5,450 - for UK part-time
Key Summary
Visit our Postgraduate Open Day - Saturday 28 June 2025
Discover why we are the UK university most targeted by top graduate employers ('Graduate Market in 2024' High Fliers report) at our on-campus Postgraduate Open Day.
Introduction
Elevate your career with our MSc in Sport Business, Management, and Leadership. Gain essential leadership skills and business acumen to become an invaluable asset to your organisation and the sports industry. Propel your career forward!
Shape your future in the sports business sector with expert-led learning and invaluable industry connections. Gain practical insights from professionals across Olympic sports, commerce, and NGOs, propelling your career to new heights.
Experience a unique collaboration between Birmingham Business School and the School of Sport, Exercise, and Rehabilitation Sciences. This partnership offers unparalleled expertise, cutting-edge research, and a dynamic learning environment, setting you apart in the competitive sports business landscape. Join us and stand out!
- The course has an emphasis on professional practice;
- We are one of the only Russell Group universities offering a postgraduate Sport business degree;
- We offer world-class research and teaching at Birmingham Business School;
- The UK’s largest Sport Sciences facility.
Gallery
Admissions
Scholarships and Funding
To help you afford your studies, we’ve put more than £33 million into student support and scholarships. We also offer a range of advice on searching for funding and managing your finances.
125th Anniversary Scholarships for International Students
We have a proud heritage of removing barriers to education. In 2025, we celebrate our 125th anniversary as a University. To mark this milestone, we’re offering £5,000 scholarships to students from a select number of countries.
Scholarships for international students
At Birmingham, we believe in removing all barriers to education, so all of our talented students can achieve their full potential. As an international student, you can take advantage of our wide range of University-run scholarships as well as the many scholarships and bursaries from external funding organizations.
Curriculum
The modules listed below are an indication only and may be subject to change. Occasionally, it may be necessary to make changes to modules, for example, to ensure they remain current and relevant.
As a research-intensive University, our teaching is informed by the latest academic thinking and expertise of our staff. For more information on the circumstances in which the University may need to make changes to modules, please refer to the Terms and Conditions for applicants.
Sport Management
Link theory to practice and demonstrate an understanding of the role and scope of operations management in sports organisations. It will consider the design, implementation, and control processes of sports service operations.
Sports Marketing and Brand Management
Develop and implement brand strategies that align with business objectives and target audience preferences responsibly. Critically evaluate branding theory rigorously to effectively oversee brands, integrating responsible practices throughout. Show critical awareness of contemporary issues, current research and theoretical frameworks and processes in relation to Branding and Brand Management. Appreciate the importance of marketing communications and brand elements in building brand equity. Show critical awareness of the challenges of managing a brand over time, across geographical boundaries and utilising digital platforms.
Responsibility and Sustainability in Sport
Be an effective leader in sports governance and responsible business, capable of addressing the social, ecological, and financial challenges facing the sector and the impact this has on organisational effectiveness
Leadership Development in Sport
Use approaches and methods in leadership that enable development of strategy, people, teams and relationships, and organisational culture.
Innovation and Entrepreneurship for Sport
Collaborate with others and stakeholders to create and deliver a research and innovation start-up initiative, that offers solutions of quality, value and impact to societal, user, business and client needs.
Dissertation
This module will develop your research skills within the areas of sport and business. You will gain an in-depth understanding of designing and conducting research which will allow you to develop as a research-led practitioner. In this module, you will integrate the areas covered in the taught modules within the programme. You will propose a research project, gain ethical clearance, and undertake and write up a piece of academic and empirically based research relevant to your area of practice and interests. The module will cover the practical usage and critical analysis of methodologies providing an essential understanding of conducting rigorous research in a real-world environment.
Rankings
- 8th In the world for sports related subjects - QS World University Rankings 2025
- 2nd In the UK for sports-related subjects - QS World University Rankings 2025
Program Tuition Fee
Career Opportunities
Earning an MSc from a world-leading sports school, with input from a triple crown business school, opens diverse career opportunities. You will excel in service delivery, industry roles, non-profit sectors, event management, player-agent roles, sports administration, research, and PhD programs. This course equips you with the skills to thrive in the sports business sector and make a significant impact.
Careers Network
Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.
Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.
- One-to-one career guidance from our college-specific advisors;
- CV and job application advice to help you stand out to employers;
- An annual programme of careers fairs on campus to meet employers and find out about a range of opportunities available;
- Employer presentations and networking sessions;
- Careers workshops to improve your interview skills and help you find work experience;
- Skills training for postgraduates;
- Graduate mentoring;
- Support and advice on setting up your own business;
- Online career action planning tools and self-enrolment career development courses to use in your own time and support your career planning;
- Specific support for postgraduate researchers, including events, workshops, advice sessions, socials and wellbeing events.
Facilities
Faculty
Program delivery
This course will run over 12 months in a full-time mode. There is also scope to undertake the programme on a part-time basis. While the exact content may change, in the first term you will typically complete the compulsory modules while in the second you will be able to choose from a range of optional modules. This is based on a full-time Masters course. For part-time students, we will devise a study plan in the first weeks, tailoring your studies to your non-academic commitments.
Our MSc Sport Business, Management, and Leadership emphasises reflective practice, critical thinking, and real-world problem-solving through placements, consultancy, and expert masterclasses.
- Lecture
- Seminar
- Workshop