University of Alberta
Bachelor of Commerce in Marketing

Edmonton, Canada

DEGREE TYPE

Bachelor's degree

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

Key Summary

About: The Bachelor of Commerce (BCom) in Marketing at The University of Alberta teaches marketing strategy, consumer insights, market research and retailing. Based on faculty research in consumer behavior, the course combines lectures, cases, group projects and market simulations. You’ll gain skills in consumer and market analysis, managerial decision-making, marketing implementation, analytics and brand management, plus access to a large BCom programme with specializations, student clubs, competitions and study abroad.

Career Outcomes: The degree prepares you for roles in marketing, analytics, management and communications.

Possible careers: Account Executive, Brand Manager, Market Research Analyst, Marketing Manager, Business Analyst, Public Relations Representative.

Why study Marketing?

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

Why study Business?

The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 16 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.

Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.