Bachelor in Marketing
Janabiyah, Bahrain
Bachelor's degree
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor in Marketing at The University College of Bahrain covers creating, communicating, delivering, and exchanging goods and services. Students learn to plan, implement, and control marketing strategies and build analytical skills using research and established techniques. Courses may include the marketing plan, consumer behavior, international marketing, internet marketing, marketing research, and strategy. Keywords: marketing strategy, digital marketing, consumer research, market analysis.
Career Outcomes: Graduates can work in the private or public sector; common roles include marketing manager, brand manager, market researcher, digital marketing specialist, sales manager, international marketing coordinator. They can work in advertising, public relations, and e-commerce.
Marketing concentration at the University College of Bahrain (UCB) reflects this field's comprehensive nature by offering comprehensive coursework in academic areas concerned with creating, communicating, delivering, and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include the marketing plan, consumer behaviour, international marketing, internet marketing, marketing research, and strategy.
