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Universiti Putra Malaysia Bachelor of Business Administration

Universiti Putra Malaysia

Bachelor of Business Administration

Shah Alam, Malaysia

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English

Full time

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On-Campus

Key Summary

    About : The Bachelor of Business Administration (BBA) offers students a comprehensive foundation in business principles. The program covers areas such as marketing, finance, management, and entrepreneurship over the course of four years. Students will engage in real-world projects, internships, and networking opportunities to enhance their learning experience.
    Career Outcomes : Graduates can pursue various roles in business, including positions as business analysts, financial managers, marketing executives, and human resource specialists. With strong foundational skills, they can also choose to continue their studies in graduate programs or specialized certifications.

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Introduction

Bachelor of Business Administration

Bachelor of Business Administration (BBA) started in 1995 as an addition to the faculty’s existing programs at that time. It replaces the existing Bachelor of Agribusiness program which was offered since 1974. The aim of this program is to produce graduates with skills and knowledge in business management in order to fulfill the demand in the industry and services sectors. The graduates are trained to be proactive, to think critically, to be competitive and to adopt working culture required in businesses.

Employment Opportunities

Students with this qualification are able to:

  • Work in the private sector as executives in the field of marketing, finance, human resource, etc. both in local and international organizations in various industries such as banking, property, production, trades, telecommunications, etc.
  • Work in the public sector as part of the management in government and statutory bodies.
  • Perform as a reliable entrepreneur.

Curriculum Component

The program curriculum of Bachelor of Business Administration is divided into four (4) components: University, core, elective and co-curriculum. Total credit hours and percentage for each component are as follows:

COMPONENTCREDIT HOURSPERCENT (%)
University
Core
Elective
Co-curriculum
21
87
15
2
16.8
69.6
12.0
1.6
Total125100.0

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