Universitat Politècnica de València (UPV)

Máster Universitario en Inteligencia Turística

About : The Máster Universitario en Inteligencia Turística focuses on developing skills in data-driven tourism analysis. This program emphasizes the integration of technology in managing tourist activities. Students will engage in learning modules that cover frameworks for understanding and enhancing the tourism experience. The course is designed to meet the demands of the sector and equip students for a rapidly evolving environment.

Career Outcomes : Graduates can pursue various roles in the tourism and hospitality industry, including data analyst, tourism consultant, or marketing manager. You may find opportunities with travel agencies, governmental tourism organizations, and event management companies. The program prepares you to innovate and enhance tourism strategies using intelligence and analytics.