Universidade Santiago de Compostela
Master's Degree in Technologies in Marketing and Political CommunicationSantiago de Compostela, Spain
DURATION
1 year
LANGUAGES
Spanish, Galician
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 854
STUDY FORMAT
On-Campus
Key Summary
Introduction
The Master's Degree in Marketing Technologies and Political Communication responds to the growing demand for marketing and communication professionals in organizations with a strategic focus.
The Master's Degree in Technologies in Marketing and Political Communication responds to the growing demand for marketing and communication professionals in organizations with a strategic focus. With a strong technological component, and a modern vision focused on the incorporation of new Technologies into marketing and political communication, it offers anyone wishing to specialize in this field the necessary tools, both theoretical and, above all, practical for the design and the implementation of efficient and effective marketing and political communication strategies.
The Master in Technologies in Marketing and Political Communication wants to be the most advanced response to the immediate demands both in the field of research and in the professionalization of our students.
In order to respond to these needs, the Master in Technologies in Marketing and Political Communication is structured into four modules, two of which are compulsory and two of optional content. The first two refer to the necessary instrumental/methodological base and the reference spaces of the Master, namely, communication and political marketing. The two electives convey the strategic and technological orientation of the master's degree and its innovative reference to these cutting-edge contents, such as Data Science, social network management, machine learning, neuroscience or the emotional management of politics.
Program Outcome
The Master of Marketing, Consulting and Political Communication provides students with an advanced global vision, which allows them to carry out their career in a wide variety of organizations and institutions, both public and private. One of the strong points of this degree are the technological skills and competencies that students acquire, with content such as Data Science, social network management, machine learning, neuroscience or the emotional management of politics. In this sense, the professional insertion of students covers both political parties, public institutions, companies, non-governmental organizations, private communication companies or political consultancy.
Curriculum
The study plan of the Master in Technologies in Marketing and Political Communication requires passing a total of 60 credits that must be distributed as follows: 30 ECTS credits of mandatory subjects, distributed in 2 modules, 18 ECTS credits of a first mandatory module on Instruments for Political Analysis, with 5 subjects, one of 6 credits and 4 of 3 credits; and a second module of Marketing and Government Communication, of 12 ECTS credits, with 4 subjects, each of them with 3 ECTS credits. In addition, students, to complete the credits necessary to obtain the degree, must take, in the second semester, 18 elective credits that they can select from two different modules. Each of these two optional modules has an offer of six subjects of 3 ECTS credits each, of which students must select three. That is, they must take 3 subjects of the 6 offered in the optional module of Political Strategy, and 3 subjects of the six offered in the optional module of Political Technology. Finally, the 12 ECTS credits that complete the degree study plan correspond to the Master's Thesis (6 ECTS) and the external internships (6 ECTS), both of which are mandatory.
The study regime is full-time, although some places will be offered to be able to study part-time. Teaching is in person, in the afternoon, which makes it compatible with work activities.
Career Opportunities
The professional insertion of students covers both political parties, public institutions, companies, non-governmental organizations, and private communication or political consulting companies. The profiles to be developed would be, among others: consulting on new technologies, both political and communication, or consulting in general; political party advice; institutional communication both in public administrations and in private companies or institutions; direction or participation in electoral campaigns; political advisory offices, etc…