Universidade de Sorocaba (UNISO)
Bachelor in Publicity and Propaganda

Sorocaba, Brazil

DEGREE TYPE

Bachelor's degree

DURATION

8 up to

12 semesters

LANGUAGES

Portuguese

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor in Publicity and Propaganda focuses on building skills necessary for creating effective advertising and communication strategies. Students learn about media relations, marketing techniques, and consumer behavior in a dynamic classroom environment. The program emphasizes practical experience and real-world applications alongside foundational theoretical knowledge.

Career Outcomes : Graduates can pursue careers in various fields such as advertising, marketing, public relations, and brand management. Potential job titles include Marketing Coordinator, Public Relations Specialist, and Brand Strategist. The skills acquired during this program are valuable in understanding market trends and consumer engagement.

The Communication course, qualification in Advertising and Propaganda, aims to train professionals and researchers who act in a transformative way in the various contemporary communication scenarios, prepared to prepare, produce and execute advertising pieces and communication projects for the development and promotion of the image of products and services.

Field of Activity

Professionals in Publicity and Propaganda are trained and encouraged both for an academic career, as a researcher and teacher, and for working in different areas of the advertising job market, such as: Service, Planning, Research, Media, Creation and Production. The advertiser can also work in the marketing communication sectors of industrial, commercial, service provision organizations and in communication vehicles, in addition to working in various digital communication systems, such as: Digital TV, Web, cellular system and mobile systems of communication. communication diffusion.

Differential

It encourages future professionals to face contemporary challenges in the field of marketing communication. Contents such as Customer Service, Marketing and E-Commerce, Strategic Planning and Technologies in Digital Environments applied to Publicity and Propaganda respond both to the current expectations of the professional market and to the need for new positions in relation to the opportunities that present themselves. Supported by laboratories of new communication technologies, audiovisual production and photography, students develop projects for conventional and digital media (WEB, WEBTV and Digital TV).