Master in Marketing
Universidade de Aveiro
Key Information
Campus location
Aveiro, Portugal
Languages
Portuguese
Study format
On-Campus
Duration
2 years
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
Master in Marketing
The main goal of the MSc in Marketing is to provide a solid education for professionals whose activity is developed or expected to be developed in the field of marketing, making them able to contribute to the success of brands and organizations, through the satisfaction and loyalty of customers and audiences.
Consistent with the needs and demands of the business environment, the Program deepens both fundamental themes and new trends of marketing, stimulating the continuous learning, initiative and autonomy, to enable the effective performance of the marketing functions, problem resolution, and decision making in a changing environment.
The Program intends to foster the deepening of knowledge and skills development through research, critical analysis and practical application, individually and in groups, promoting the development of projects and their effective communication, and whether of professional or scientific nature.
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Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
Year 1
1st Semester
- Marketing Data Analysis
- Research Methodologies for Social Sciences Corporate Finance
- Integrated Marketing Communication
- Consumer Behaviour
2nd Semester
- Commercial Management and Negotiation
- Sustainability and Social Responsibility
- Strategic Brand Management
- Internet Marketing Applications
- Marketing Research
Year 2
1st Semester
- Free Option
- Dissertation / Project / Internship