Universidade de Aveiro Master in Marketing
Universidade de Aveiro

Universidade de Aveiro

Master in Marketing

Aveiro, Portugal

Master degree

2 years

Portuguese

On-Campus

Key Summary

    About : The Master in Marketing provides students with a comprehensive understanding of marketing principles, consumer behavior, and digital marketing strategies. This one-year program equips students with the skills necessary to excel in a competitive environment. You'll delve into market research, strategic decision-making, and branding, guiding you to become a proficient marketer.
    Career Outcomes : Graduates can pursue careers in various fields, including marketing management, brand management, and digital marketing. Opportunities exist in sectors like advertising, public relations, and market research, allowing students to leverage their marketing expertise in diverse industries.

Master in Marketing

The main goal of the MSc in Marketing is to provide a solid education for professionals whose activity is developed or expected to be developed in the field of marketing, making them able to contribute to the success of brands and organizations, through the satisfaction and loyalty of customers and audiences.

Consistent with the needs and demands of the business environment, the Program deepens both fundamental themes and new trends of marketing, stimulating the continuous learning, initiative and autonomy, to enable the effective performance of the marketing functions, problem resolution, and decision making in a changing environment.

The Program intends to foster the deepening of knowledge and skills development through research, critical analysis and practical application, individually and in groups, promoting the development of projects and their effective communication, and whether of professional or scientific nature.