Master in Competitiveness and Business Development
Aveiro, Portugal
Master degree
DURATION
1 year
LANGUAGES
Portuguese
PACE
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
Master in Competitiveness and Business Development
The master aims to deliver a solid and updated learning experience to professionals with 5 years or more of working experience, making them capable to contribute to business development by acquiring advanced technical competencies in the field of management, which are threefold: 1. Diagnosis of the problems that need to be solved; 2. Selection of adequate tools and models; 3. Application of these tools and models in business setting.
In line with the needs and requirements of the business setting, the course includes fundamental themes related to the management field, competitiveness, marketing, international business and business development, and promotes active learning, initiative and autonomy. Problem-solving activities and decision-making processes in a global setting are transversal in the course units, and contemporary topics e.g. Digital Economy, Industry 4.0, are seen as part of the global setting where businesses operate.
Several scholarship options are available. Please visit the university website for more information.
Year 1
1st Semester
- Digital Commerce and Economy
- International Marketing, Strategy and Competitiveness
2nd Semester
- International Entrepreneurship and Business Development
- Business Project – Master
The professional opportunities of students graduating from this course are related to jobs in management, product management, financial management, international / global management, logistics, marketing management, strategic marketing and digital marketing, having as differentiating competencies the ability to perform internal and external diagnosis, to develop original solutions to solve problems and explore opportunities in business setting, including business model innovation and partnership management.