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Universidade de Aveiro Graduate Specialisation Program in Retail Business Management

Universidade de Aveiro

Graduate Specialisation Program in Retail Business Management

Aveiro, Portugal

1 Years

Portuguese

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Key Summary

    About: The Graduate Specialisation Program in Retail Business Management equips students with skills in retail operations, marketing, and management. The program focuses on understanding consumer behavior and developing operational efficiencies in retail environments. You'll explore the latest trends and technologies impacting the retail industry.
    Career Outcomes: Graduates can pursue various career paths, including retail manager, merchandising analyst, supply chain manager, and marketing coordinator. You may also find opportunities in e-commerce and brand management.

Introduction

Graduate Specialisation Program in Retail Business Management

This specialization course aims to provide students with the knowledge, skills, and competencies required by the Retail sector in a perspective of better business management in the retail area. In particular, in the areas of sales teams management and the development of skills associated with the main techniques of managing people in these teams and in organizations; the retail supply chain and respective strategies in the different distribution channels of retailers; in the planning of retail operations, and the respective management and day-to-day operation of the store; or in the analysis of the performance of retail organizations, in order to measure, evaluate and improve organizational performance.

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