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Universidade de Aveiro Graduate Specialisation Program in Omni-Channel Marketing and E-commerce
Universidade de Aveiro

Graduate Specialisation Program in Omni-Channel Marketing and E-commerce

Aveiro, Portugal

1 Semesters

Portuguese

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Key Summary

    About: The Graduate Specialisation Program in Omni-Channel Marketing and E-commerce focuses on developing comprehensive skills in marketing across various platforms. This program covers topics such as digital marketing strategies, customer engagement, and the integration of online and offline retail experiences.
    Career Outcomes: Graduates can pursue various career paths, including roles in marketing management, e-commerce strategy, digital marketing analysis, and customer experience management.

Introduction

Graduate Specialisation Program in Omni-Channel Marketing and E-commerce

This course aims to provide students with skills that allow them to understand the dynamics of current markets and contexts and formulate omni-channel marketing and e-commerce strategies that respond to these challenges and provide competitive advantages to their organizations.

Intended learning outcomes:

  • Understand omni-channel consumer behavior
  • Formulate omni-channel marketing strategies
  • Manage brands and design omni-channel value propositions
  • Rethinking the formats and management of points of sale
  • Plan, manage and evaluate e-commerce platforms
  • Create content for e-commerce
  • Map and optimize customer experience
  • Structuring the omni-channel supply chain
  • Strategically approach marketing technology
  • Promote innovation in marketing

The working regime is b-learing and after work.

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Program Admission Requirements

Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

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