Graduate Specialisation Program in Omni-Channel Marketing and E-commerce
Aveiro, Portugal
Graduate Diploma
DURATION
1 semester
LANGUAGES
Portuguese
PACE
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: The Graduate Specialization Programme in Omni-Channel Marketing and E-commerce at Universidade de Aveiro develops skills in omni-channel consumer behavior, omni-channel strategy, brand and retail management, e-commerce platform planning, content creation, customer experience mapping, supply chain structuring and marketing technology. It uses a b-learning, after-work regime and brings an international community from 96 countries.
Career Outcomes: Graduates enter digital marketing, retail and operations roles; potential positions include marketing managers, e-commerce managers, customer experience managers, product managers, channel managers. They can work as omnichannel strategists, MarTech specialists or user experience (UX) analysts, applying skills in customer journey design and platform management.
Graduate Specialisation Program in Omni-Channel Marketing and E-commerce
This course aims to provide students with skills that allow them to understand the dynamics of current markets and contexts and formulate omni-channel marketing and e-commerce strategies that respond to these challenges and provide competitive advantages to their organizations.
Intended learning outcomes:
- Understand omni-channel consumer behavior
- Formulate omni-channel marketing strategies
- Manage brands and design omni-channel value propositions
- Rethinking the formats and management of points of sale
- Plan, manage and evaluate e-commerce platforms
- Create content for e-commerce
- Map and optimize customer experience
- Structuring the omni-channel supply chain
- Strategically approach marketing technology
- Promote innovation in marketing
The working regime is b-learing and after work.
Year 1
2nd Semester
- Omni-channel Customer Behaviour
- Multimedia Content for Ecommerce
- Point of Sale Design and Management
- Omni-channel Marketing Strategy
- Omni-channel Experience and Service
- Ecommerce Management
- Marketing Innovation and Technology
- Omni-channel Logistics and Distribution
- Omni-channel Branding and Value Proposition
- Omnichannel Marketing and E-Commerce Project
Several scholarship options are available. Please visit the university website for more information.
From an employability point of view, there are several opportunities currently on the market for marketing managers, e-commerce managers, customer experience managers, user research managers, digital content managers, store managers, marketing activation managers, product managers, channel managers, operations managers, among others.