Universidade Católica Portuguesa
Master in Digital Communication
Braga, Portugal
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* there are normally 3 successive application phases, in June, July and September. Precise dates will be made available shortly
Key Summary
About: The Master in Digital Communication at Universidade Católica Portuguesa responds to Web 2.0, social media, and participatory online shifts. It trains researchers and professionals with theoretical, technical and practical skills to analyze, build and manage digital communication and content across media, organizational, educational, recreational and artistic contexts. The course gives multidisciplinary training combining theory and applied projects for modern digital strategy, content creation and media management.
Career Outcomes: You'll pursue roles like digital communication strategist, social media manager, content producer, digital marketing specialist, media analyst, or community manager in companies, institutions, media organizations, startups, or cultural and educational sectors.
The internet and the digital environment have introduced mutations in personal, group, organizational and mass communication.
More recently, the so-called Web 2.0 and with it social media and other new technological media have created a new communication paradigm, inexorably two-way and marked by participation and interaction. More and more individuals and organizations think, create, represent and communicate reality through innovative digital content.
Consequently, the market needs professionals with communicational skills to respond effectively to an online and constantly changing world, to new forms of information production and management, new ways of acting and interacting, new organizational and business models, new forms of entertainment, new artistic models.
What does this course offer?
The Master in Digital Communication at the Faculty of Philosophy and Social Sciences responds to the need to train researchers and professionals equipped with the theoretical, technical, and practical skills to analyze, build, and manage this new communicational paradigm and this new digital society.
It offers comprehensive, multidisciplinary and integrated training that combines a solid theoretical base with the application of knowledge in the development of professional and research projects in specific and diverse contexts of digital communication and in the media, organizational, educational, recreational and artistic fields.
The Master is aimed at all those who develop or intend to develop innovative digital communication strategies in companies, institutions, media organizations and in the various contexts and challenges of entrepreneurship.
- Reflect on the implications of the Internet and Web 2.0 in the context of new practices and new communication challenges in today's digital society;
- Analyze the new digital communication paradigm from a multidisciplinary perspective (communication sciences, language, cognition, culture, business, design and visual arts);
- Critically understand the issues, methodologies and strategies of current digital and social media;
- Develop the skills to create, plan, manage, distribute and evaluate digital communication in the private and public spheres and in various fields such as traditional and new media, business, organizations, education, entertainment and the arts;
- Use the different digital 2.0 technologies and explore their communicational possibilities in corporate, business, organizational, advertising and marketing, journalistic, such as digital journalism, creative industries, educational, entertainment, such as digital games and other entertainments, artistic contexts
- Develop a strategic digital communication project, with the possibility of implementing it in a company, start-up, audiovisual production agency, advertising agency, media outlet, design studio, etc.
