Universidad Tecnologica De Mexico (UNITEC)
Master in Digital Marketing
Mexico City, Mexico
Master degree
DURATION
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Jul 2027
STUDY FORMAT
On-Campus
Key Summary
About: Master in Digital Marketing at the Technological University of Mexico covers capturing, processing and storing digital buyer profiles, search engine optimization and positioning (SEO/SEM), and monetization methods linked to social networks. The institution offers affordable tuition, academic scholarships and a job bank. The programme focuses on analytics, audience segmentation, content strategy and optimization.
Career Outcomes: You'll be ready for roles like digital marketing manager, SEO/SEM specialist, social media strategist, e-commerce analyst, growth marketer and data analyst. These paths lead to work in agencies, in-house marketing teams, startups, freelance consulting, using skills in analytics, campaign optimization, audience targeting and monetization.
What will you learn You will acquire the following knowledge:
Technology for capturing, processing and storing profiles of digital buyers.
Search engine optimization and positioning techniques (SEO / SEM)
Monetization methods linked to the profitability of social networks
