Máster Universitario en Investigación Aplicada a la Comunicación

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

• 621401 Theoretical-methodological paradigms in communication research
• 621402 Quantitative Research Design and Techniques
• 621403 Methodology and qualitative research design
• 621404 Research and Report Writing Resources
• 621405 Computer tools for data analysis
• 621406 Audiences and reception
• 621407 Public relations and communication management
• 621408 Political communication
• 621409 Scientific communication
• 621410 Communication and education
• 621411 journalistic speech
• 621412 Quantitative Research Techniques
• 621413 Qualitative data analysis
• 621414 Final Master's Project

General Competences

• CG01 - Analyze the reality of social and communication phenomena characteristic of contemporary societies.
• CG02 - Know the global social context in which communication research is carried out, taking into account social, economic, legal, and historical dynamics.
• CG03 - Make decisions and issue critical judgments in processes and situations related to communication research, applying acquired knowledge to do so.
• CG04 - Manage information from various sources, using search, identification, selection and information collection techniques.
• CG05 - Adapt to new situations, new or little-known environments within the context of communication research.
• CG06 - Face with a creative and proactive attitude the difficulties, limitations and obstacles that may arise in the research task.
• CG07 - Acquire a disposition favorable to ongoing and updated training to deal with changes and novelties (social, cultural, technological, etc.) that may occur in the course of professional life.
• CG08 - Use the technological tools available to complete the different activities of the research processes.
• CG09 - Use the necessary resources to implement strategies aimed at autonomous learning.
• CG10 - Organize and plan, in a preliminary stage, human teams and work processes in the field of communication research.
• CG11 - Acquire the ability to actively participate in the work in large human teams, which involve the coupling of multiple visions and tasks from multidisciplinary perspectives.
• CG12 - Communicate rigorously in the use of language and clarity in the presentation of ideas.
• CG13 - Demonstrate an ethical commitment to respecting human rights and other democratic values ​​in the exercise of communication research.

Specific Competences

• CE01 - Know and use the terminology and key concepts used in communication research with solvency.
• CE02 - Knowledge of the epistemological foundations of the different communication research methods.
• CE03 - Work productively with ideas and theories, linking conceptual devices with the reality that they seek to explain or understand.
• CE04 - Acquire the ability to design and apply relevant techniques in quantitative empirical research specifically oriented to the study of contemporary communication phenomena.
• CE05 - Acquire the ability to perform univariate, bivariate, and multivariate statistical analyses.
• CE06 - Acquire the ability to design qualitative research specifically oriented to the study of communication through the use of conversational and observational techniques.
• CE07 - Acquire the ability to analyze and interpret qualitative data, and in particular for the sociological analysis of discourse.
• CE08 - Knowledge of the main research traditions developed in the field of communication research.
• CE09 - Ability to relate the processes of media communication with the social contexts in which it takes place.
• CE10 - Advanced management of data analysis software, both quantitative (SPSS) and qualitative (Atlas.ti and Nud*Ist)
• CE11 - Ability to solve case studies by applying advanced statistical analysis.
• CE12 - Management of specialized bibliographic and computerized databases for communication research
• CE13 - Ability to write specialized scientific documents (research projects, research reports, memoranda, etc.)
• CE14 - Knowledge of the historical evolution and current theoretical perspectives in research on audiences and the processes of reception and relationship with the media.
• CE15 - Knowledge of the historical evolution and current theoretical perspectives in research on public relations, institutional communication and communication management.
• CE16 - Knowledge of the historical evolution and current theoretical perspectives in research on political communication.
• CE17 - Knowledge of the historical evolution and current theoretical perspectives in scientific communication research.
• CE18 - Knowledge of the historical evolution and current theoretical perspectives in research on educational communication.
• CE19 - Knowledge of the historical evolution and current theoretical perspectives in research on media and journalistic discourses.
• CE20 - Ability to carry out original research on communication with the quality standards required in academic journals and/or in congresses and scientific meetings of the specialty.