Universidad Rey Juan Carlos

Master Universitario en Desarrollo de Técnicas Neurocognitivas en las Organizaciones Empresariales: Neuromanagement

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

Module 1. The management of the 21st century: Neuro management

• 616601 1st Introduction to business neurosciences. From management to neuro management.
• 616602 1 B. Neural resources and neuroanatomy for neuro management.

Module 2. Neuromanagement tools.

• 616603 2nd Applied Neuromanagement I: Development and implementation of tools.
• 616604 2. b. Applied Neuromanagement II: Advanced intervention in organizations.
• 616605 2 C. Application of mental maps in organizational management.
• 616606 2.d. Diagnosis of business techniques in neuro management.

Module 3. Neuroscience and Business Management

• 616607 3rd strategic neuro management
• 616608 3. b. Neuromanagement of human resources.
• 616609 3. c Neuroleadership.
• 616610 3d Neurocommunication.
• 616611 3.e. Neuroeconomics.
• 616612 3. f. Neuroethics.
• 616613 3.g. neuromarketing

Module 4. Scientific Research Methodology.

• 616614 4th Scientific Research Methodology

Module 5. Practicum and Final Master's Project

• 616615 5th Practicum in Companies
• 616616 5. b. Final Master's Project

Generals

• Train to know how to apply the knowledge acquired to solve problems in new or little-known environments, within contexts related to their area of ​​study.
• Train to integrate knowledge and face the complexity of formulating judgments based on information, which includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
• Train to communicate their conclusions, to specialized and non-specialized audiences, in a clear and unambiguous way.
• Acquire the learning skills that will allow them to continue studying in a way that will have to be, to a large extent, self-directed or autonomous.
• Train to analyze, synthesize, assess, and make decisions from the relevant records of information on the situation and foreseeable evolution of a company.
• Train in oral and written communication: understand and be able to communicate correctly in Spanish and in different settings. Make yourself understood by bosses and subordinates in a clear and concise way and be able to prepare advisory reports and business management projects.
• Acquire computer knowledge related to the field of human resources and organization: habitual use of information and communication technologies in their professional performance.
• Acquire the skills to analyze, search and discriminate information from various sources, being able to identify the sources of relevant economic information.
• Train to outline and extrapolate: the student must be able to understand institutions as a result and the application of theoretical or formal representations about how the economy, markets, and companies work.
• Train to apply, to the analysis of problems, professional criteria based on the management of technical instruments.
• Train them to present their work, ideas, and opinions in public, as well as to debate and defend their ideas before teachers and fellow students with respect.
• Acquire motivation for quality and rigor at work, as well as foster creativity, initiative, and an entrepreneurial spirit.
• Train teamwork and fluency in communication: the student must be able to integrate into any functional area of ​​a medium-sized or large company and perform the assigned work with ease.
• Train to work in diverse and multicultural environments through recognition and respect for diversity.
• Understand the importance of using a methodology in the business cognitive neuroscience research that you carry out.

Specific:

• Acquire theoretical and practical knowledge of the new organizational paradigm and its implementation in the company.
• Acquire theoretical and practical knowledge of business management under the new paradigm, as well as develop practical problem-solution schemes for people management situations in organizational environments.
• Train in the identification of business management problems by applying brain knowledge, as well as learning integration and human resource management techniques, and managing human teams in business contexts from cognitive neurosciences.
• Acquire practice in organizational management, through new tools, methodologies, and skills in neuro management.
• Acquire theoretical and practical knowledge of labor practice in the company, as well as develop practical problem-solution schemes for labor conflict situations from the perspective of the new paradigm of the business fabric.
• Train in business and labor negotiation, as well as in the new identification of labor problems in the company.
• Acquire theoretical and practical knowledge of the managerial function and development of the ability to synthesize a practical scheme of problem-solutions of organizational design situations.
• Train in the identification of organizational management problems, and learning of holistic organization design techniques.
• Acquire theoretical and practical knowledge of the behavior of people in business environments, and development of practical problem-solution schemes for people management situations and team management in companies under the holistic paradigm.
• Ability to understand the functioning of the brain in organizational tasks and its practical application in the development of organizations.
• Self-leadership capacity and generate group leaders.
• Ability to self-motivate and motivate the workgroup.
• Know deeply the elements that influence and impact others according to the way we have to communicate.
• Understanding of the problems posed by communication far from the new organizational paradigms.
• Identification and capacity for analysis of the different types of strategies to be developed in communication according to the objectives pursued.
• Understanding of human reactions and the consequences derived from too rational and traditional communication.
• Acquisition of new social skills and emotional intelligence skills with the most effective techniques in communication and practical application of the concepts acquired.
• Application of cognitive neuroscience research techniques to market research.
• Acquire knowledge about the elaboration of multisensory profiles.
• Acquire skills and knowledge about consumer behavior from the point of view of cognitive neurosciences.
• Train to know how to apply the knowledge acquired to problem-solving.
• Ability to adapt to new computer stimuli.
• Use, know, and master the different software for the presentation of mental maps.
• Know and master the technique of transcribing information into mind maps thus stimulating creativity, intelligence, and learning.
• Train to integrate knowledge and face the complexity inherent in the management of Human Resources.
• Study and manage diagnostic techniques and models for the proper capture and treatment of available information.
• Train in the identification of organizational management problems, and training in the new neuromanagement tools.
• Understand how to carry out research applying neurocognitive techniques to the business environment, in a coherent and productive way, through the application of knowledge regarding methods, processes, and types of scientific research, how to formulate hypotheses, design research, and write a proposal final.
• Understanding of the fundamentals of people selection and the applicable bases for it from neuro management.
• Understanding of the fundamentals of training people and the applicable bases for it from neuro management.
• Acquire communication and coordination skills for the deployment of the Neuro-Strategy.
• Develop a realistic approach to the situation an organization is in order to understand the challenges facing the organization.
• Develop a holistic vision of the organization through the inclusion of all members and taking advantage of their potential.
• Learn to set ambitious goals, and not just stay with what seems to be possible.
• Learn to put into operation the collective intelligence of an organization, in order to develop the necessary capacities to be able to achieve the vision as the final objective of the Neuro-Strategy.
• The deep understanding that ethical conduct is profitable both at an individual level and for the organization in general.
• The clear vision of the consequences of unethical conduct, and what it has represented for people, organizations, and civilizations throughout time.