Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Máster de Formación Permanente en Ecommerce, Marketing Digital y Marketplaces Ecommaster
DURATION
8 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 3,900 *
STUDY FORMAT
Distance Learning
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About: The Máster de Formación Permanente en Ecommerce, Marketing Digital y Marketplaces Ecommaster is designed to equip students with essential skills in e-commerce, digital marketing, and marketplace strategies. This program focuses on practical applications, helping learners to stay current with the fast-evolving digital landscape.
Career Outcomes: Graduates can pursue various career paths, such as digital marketing manager, e-commerce consultant, or marketplace strategist. This program prepares students for roles in a wide range of sectors where digital commerce is vital.
Admissions
Curriculum
Business and management development
- Executive management and strategic direction
- Executive management and strategic direction
- Legal forms in e-commerce
- e-business internationalization
- Canvas business model
Digital marketing
- SEO search engine positioning
- PPC search engine positioning
- Mobile & email marketing
- Web Analytics
- Planning and optimization of projects (Usability)
Social media
- e-branding and online reputation
- Community management & social media marketing
- Social commerce / eCommerce blogs and microblogs
ecommerce
- Ecommerce. Management of an online store
- Hosting & cloud computing
- e-commerce platforms
- e-commerce logistics
- Internet payment methods
- B2B (business to business)
- ERP and online store integration with management software
- internet law
Creativity and production
- Design for e-commerce
- Photoshop workshop - Communication strategy
Presentations and Round Tables
- Success stories
- failure cases
- E-commerce manager
Master Thesis project
Master Thesis project
The Master of Permanent Training in E-commerce, Digital Marketing, and Marketplaces offered by Ecommaster typically requires the completion of 60 credits to fulfill the program's requirements.
Program Outcome
General and Specific Competences
- Introduction to Ecommerce, SEO for Ecommerce,
- Marketing Plan, Monetization Blog + Landing,
- HTML and Plesk workshop, Wordpress first steps and design,
- Introduction to SEO, Ecommerce Legislation,
- Ecommerce Management, PrestaShop, Lean Startup, SEO OnPage / OffPage,
- Payment Methods, PrestaShop,
- Communication, Use of RRSS (online care),
- Inbound Marketing, Facebook Ads, Usability,
- Affiliate, Ebay, Amazon, Magento/Shopify, Bigbuy/
- Dropshipping, Social Media Plan,
- SEO Audit, Ecommerce Automation,
- Ecommerce Photography, SEO Audit,
- Agency Communication, Doofinder,
- Mistakes as an entrepreneur (online care),
- Employability, Email Marketing, Google Adwords, Web Analytics, Programmatic Growth, Google Shopping