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Curso universitario en gestión de ingresos
Madrid, Spain
DEGREE TYPE
Course
DURATION
3 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 1,650 *
STUDY FORMAT
On-Campus
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About : This university course focuses on revenue management. It aims to equip students with essential strategies and techniques to effectively manage and optimize revenue streams in various sectors. The program typically covers topics such as market analysis, pricing strategies, and predictive analytics.
Career Outcomes : Graduates may pursue careers in roles such as revenue manager, data analyst, or business consultant. Opportunities exist across industries like hospitality, finance, and retail, where expertise in revenue maximization is in demand.
Admissions
Curriculum
- Module 1. Introduction to Revenue Management
- Module 2. Big data and strategy metrics
- Module 3. Pricing and Yield Management Restrictions
- Module 4. Forecasting and Predictive Analysis
- Module 5. Benchmarking
- Module 6. Distribution Management
- Module 7. Inventory Management
- Module 8. Accounting and Finance Applied to Revenue Management
- Module 9. Total Revenue Management
- Module 10. Revenue Management Simulation Game
Program Outcome
General and Specific Competences
- Have a macro and micro-economic vision of the environment, as well as adequate risk management.
- Implement the appropriate Revenue Management model seeking maximum benefit for the hotel and maximum customer satisfaction.
- Lead people and teams oriented in the culture of Revenue Management.
- Know the main strategies regarding Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management, and Overbooking.
- Know and manage the new tourism marketing channels.
- Know the main sales techniques.
- Create and diversify hotel and tourism products.
- Application of Big Data to Revenue Management
- Knowledge of the technological tools used by Revenue Managers.