Curso de Extensión Universitaria Portafolio de Relaciones Públicas: Crear una Estrategia de Comunicación
Madrid, Spain
Course
DURATION
3 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
The course is made up of the following workshops:
Point
- Introduction to the course
- PR and what is a communication plan
- Self-knowledge
- Current perception
- Brand personality
- Territories
- Goals
Target audiences
- Media (PR)
- Institutions and organizations
- Current and potential internal talent
- Current and potential clients
strategic levers
- Sponsorships
- Branded Content
- Employee Advocacy
- Brand ambassadors
- Digital conversation and networks
- Multi-channel and transversal campaigns to the public
Measurement and definition of KPIs
- What is measurement and how is it measured in communication
- Active listening
- Digital analytics tools and other tools
Team and project management
Team management, projects, and budgets
Practice
Presentation of practical cases
The University Extension Course Public Relations Portfolio: Create a Communication Strategy equips students with the necessary skills to develop effective communication strategies for public relations, and it offers 6 ECTS credits upon successful completion.
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