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Curso de Extensión Universitaria Portafolio de Relaciones Públicas: Crear una Estrategia de Comunicación
Madrid, Spain
DURATION
3 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 570 *
STUDY FORMAT
On-Campus
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About : This University Extension Course focuses on developing a public relations portfolio and creating effective communication strategies. Students will gain practical skills through a curriculum designed to address contemporary challenges in public relations and communication management. The course aims to prepare students for real-world applications in various industries.
Career Outcomes : Graduates can pursue careers as public relations specialists, communication managers, and other roles within corporate communication and media sectors. This course equips professionals with the tools necessary to excel in communication strategy, media relations, and brand management.
Admissions
Curriculum
The course is made up of the following workshops:
Point
- Introduction to the course
- PR and what is a communication plan
- Self-knowledge
- Current perception
- Brand personality
- Territories
- Goals
Target audiences
- Media (PR)
- Institutions and organizations
- Current and potential internal talent
- Current and potential clients
strategic levers
- Sponsorships
- Branded Content
- Employee Advocacy
- Brand ambassadors
- Digital conversation and networks
- Multi-channel and transversal campaigns to the public
Measurement and definition of KPIs
- What is measurement and how is it measured in communication
- Active listening
- Digital analytics tools and other tools
Team and project management
Team management, projects, and budgets
Practice
Presentation of practical cases
The University Extension Course Public Relations Portfolio: Create a Communication Strategy equips students with the necessary skills to develop effective communication strategies for public relations, and it offers 6 ECTS credits upon successful completion.