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Universidad Rey Juan Carlos
Curso de extensión universitaria Creación de una marca gastronómica
Madrid, Spain
DURATION
20 Hours
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 164 *
STUDY FORMAT
Distance Learning
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About: The Curso de extensión universitaria Creación de una marca gastronómica focuses on developing skills needed to create and manage a food brand. The course covers essential topics such as market analysis, strategic planning, and brand identity. Students will learn to effectively communicate their brand's story and values.
Career Outcomes: Graduates can pursue careers in brand management, marketing strategies, food entrepreneurship, and culinary consulting. This course prepares students to make impactful contributions in the food industry by launching their unique brands or enhancing existing ones.
Admissions
Curriculum
The completion of a classic program typically entails earning 2 ECTS credits
Basic Concepts of Marketing.
- Subject 1: Definition and Origin of Marketing. (1 Hour)
- Subject 2: Purpose of Marketing. (1 Hour)
- Subject 3: Different Types of Marketing. (1 Hour)
- Subject 4: How To Carry out A Market Study Oriented to The Gastronomic Business. (4 Hours)
- Conceptualization and Application.
- Carrying out A Market Study Oriented to The Gastronomic Business.
- Conceptualization and Application.
- Carrying out A Market Study Oriented to The Gastronomic Business.
Creation of A Brand Adapted to Gastronomic Business Models.
- Subject 5: Process of Creating a Brand. Gastronomic Branding. (5 Hours)
- Subject 6: Trademark Registration Process. (2 Hours)
Advertising Techniques
- Unit 7: Different Types of Advertising Techniques. (3 Hours)
- Subject 8: Advertising Techniques in The World of Gastronomy. (3 Hours)