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Curso de extensión universitaria Creación de una marca gastronómica
Madrid, Spain
DEGREE TYPE
Course
DURATION
20 hours
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 164 *
STUDY FORMAT
Distance Learning
* El precio para estudiantes no comunitarios no residentes es sólo aproximado ya que cada tarifa académica es diferente.
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.Key Summary
About : The Curso de extensión universitaria Creación de una marca gastronómica focuses on developing skills to create and manage a culinary brand. It offers practical insights into branding strategies, market analysis, and product development. This course is structured for professionals interested in the culinary industry and aims to enhance marketing capabilities in this specialized field.
Career Outcomes : Graduates can pursue careers in various sectors such as culinary marketing, branding consultancy, and restaurant management. Additionally, the skills learned may lead to roles in food entrepreneurship, providing opportunities to launch personal culinary ventures.
Admissions
Curriculum
The completion of a classic program typically entails earning 2 ECTS credits
Basic Concepts of Marketing.
- Subject 1: Definition and Origin of Marketing. (1 Hour)
- Subject 2: Purpose of Marketing. (1 Hour)
- Subject 3: Different Types of Marketing. (1 Hour)
- Subject 4: How To Carry out A Market Study Oriented to The Gastronomic Business. (4 Hours)
- Conceptualization and Application.
- Carrying out A Market Study Oriented to The Gastronomic Business.
- Conceptualization and Application.
- Carrying out A Market Study Oriented to The Gastronomic Business.
Creation of A Brand Adapted to Gastronomic Business Models.
- Subject 5: Process of Creating a Brand. Gastronomic Branding. (5 Hours)
- Subject 6: Trademark Registration Process. (2 Hours)
Advertising Techniques
- Unit 7: Different Types of Advertising Techniques. (3 Hours)
- Subject 8: Advertising Techniques in The World of Gastronomy. (3 Hours)