Master in Digital Marketing
Guatemala City, Guatemala
Master degree
DURATION
18 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
Key Summary
About: Master's in Digital Marketing trains you in digital strategies, e‑commerce, digital advertising, SEO, SEM, marketing and ROI analysis. The programme focuses on online consumer profiling, marketing planning, analytics and decision-making using tools to spot market opportunities and strengthen brand presence. It awards a double degree: a Guatemalan master's endorsed by CEPS and Universidad InterNaciones, plus a degree from International University of La Rioja UNIR Spain.
Career Outcomes: You’ll be ready for roles such as online marketing and e‑commerce manager, digital advertising director, CRM or marketing consultant, digital strategy consultant, digital marketing manager, or to launch your own marketing business.
This master's degree will specialize you in the most advanced digital marketing strategies, e-Commerce and digital advertising, enriching your professional career as an expert in the sector.
The Master's Degree in Digital Marketing will provide you with the necessary knowledge to empower yourself in possible managerial roles at the Digital Marketing and Advertising level.
The study plan is based on the latest trends in digital marketing that will allow you to master knowledge about the online consumer profile, marketing plans and ROI calculation, SEO strategies, SEM, mobile marketing and e-Commerce.
This postgraduate course will allow you to control the essential cutting-edge tools to detect market opportunities, make effective decisions and define appropriate strategies to optimize your online presence and strengthen your brand.
Double Guatemalan and European title
At we know that it is important to have an international profile. For this reason, at the end of your Master's degree, a double degree will make your resume more attractive:
- Guatemalan master's degree endorsed by the CEPS and awarded by - Universidad InterNaciones .
- Own degree from the International University of La Rioja (UNIR Spain) with curricular value.
