Master in Digital Marketing
Guatemala City, Guatemala
Master degree
DURATION
18 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2025
STUDY FORMAT
Blended
Key Summary
This master's degree will specialize you in the most advanced digital marketing strategies, e-Commerce and digital advertising, enriching your professional career as an expert in the sector.
The Master's Degree in Digital Marketing will provide you with the necessary knowledge to empower yourself in possible managerial roles at the Digital Marketing and Advertising level.
The study plan is based on the latest trends in digital marketing that will allow you to master knowledge about the online consumer profile, marketing plans and ROI calculation, SEO strategies, SEM, mobile marketing and e-Commerce.
This postgraduate course will allow you to control the essential cutting-edge tools to detect market opportunities, make effective decisions and define appropriate strategies to optimize your online presence and strengthen your brand.
Double Guatemalan and European title
At we know that it is important to have an international profile. For this reason, at the end of your Master's degree, a double degree will make your resume more attractive:
- Guatemalan master's degree endorsed by the CEPS and awarded by - Universidad InterNaciones .
- Own degree from the International University of La Rioja (UNIR Spain) with curricular value.
Practical methodology
The InterNaciones learning model has a practical approach that seeks to enhance the flexibility of your studies.
- The most theoretical classes are made up of small pills of no more than 5-10 minutes on key concepts. At the end, a test and a video on its resolution are included.
- Live classes will be given aimed at solving the practical cases worked on.
- You can use any device to access your classes: computer, mobile phone and tablet.
Curriculum
First block
User-Centered Design (6 credits)
Digital Marketing Plan (6 credits)
Second block
Social Media Marketing (6 credits)
Digital Advertising and SEM (6 credits)
Third block
Inbound Marketing and SEO (6 credits)
Advanced Customer Analytics (6 credits)
Fourth block
Mobile Marketing (6 credits)
New Areas of Application in Market Research (6 credits)
Fifth block
Graduation Project (12 credits)
total: 60 credits
Graduation profile
Graduates of the Master in Digital Marketing will have knowledge, skills, attitudes and skills related to:
- Concepts and applications of digital marketing and electronic commerce.
- Online media for advertising and promotion actions.
- Knowledge in the use of Social Media and digital advertising.
- Integration of advanced use of new technologies related to marketing and electronic commerce.
- Development of strategic marketing plans as a starting point to develop digital marketing campaigns, branding and online advertising plans, as well as an e-Commerce strategy and
- m-Commerce.
- Implementation of communication, online reputation and brand actions.
- Optimization of the relationship with customers, suppliers and other partners of the organization through CRM.
You will learn to:
- Develop an appropriate value offer based on an online consumer profile.
- Develop and implement marketing plans and calculate ROI.
- Define and develop digital advertising campaigns, including social networks.
- Identify and select SEO strategies.
- Implement national and international positioning and branding strategies.
- Analyze data through Business Intelligence tools to identify metrics and make decisions.
- Plan and manage the creation of content on digital social media.
The work skills that the InterNaciones Master's Degree in Digital Marketing prepares you for are:
- Online marketing business executive.
- E-Commerce specialist.
- Director of digital advertising.
- Customer Relationship Management.
- Marketing consultant.
- Digital strategy consultant.
- Digital Marketing Manager.
- Entrepreneur of your own business in marketing
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