Universidad de Leon Degree in Marketing and Market Research
Universidad de Leon

Universidad de Leon

Degree in Marketing and Market Research

León, Spain

Bachelor's degree

4 years

Spanish

Full time

On-Campus

Key Summary

About: We train graduates to define and execute marketing and market research decisions for companies, organizations and institutions. You’ll investigate national and international markets, develop marketing strategies, understand consumer behavior, apply statistical and data analysis, and use online marketing tools. Over 60% of staff hold doctorates, the degree offers joint marketing and market research training, over 50 annual internships, modern facilities, and mobility programmes in multiple countries globally.

Career Outcomes: Graduates can move into research, strategy, brand and digital roles. Potential careers include market researcher, market analyst, brand manager, product manager, digital marketing specialist, consumer insights manager and marketing consultant.

About

We train graduates capable of defining and executing marketing and market research decisions in the management of companies, organizations and institutions.

If you are interested in learning to

  • Investigate national and international markets.
  • Develop marketing strategies and actions.
  • Know the behavior of the consumer.
  • Use statistical and data analysis.
  • Use online marketing applications.

What we offer you

  • More than 60% of the teaching staff have the title of doctor, complemented by young researchers and professors of the business field.
  • The only university degree in Marketing and Market Research in the Northwest of Spain.
  • Joint marketing and market research training.
  • Possibility of studying double degrees.
  • More than 50 annual agreements of specific practices in Marketing and Market Research in national and international companies. • Modern facilities: electronic resources in the library, classrooms and study rooms for small groups, multimedia projectors and Wi-Fi connection in all classrooms.
  • National and international mobility programs (Germany, Argentina, Australia, Belgium, Brazil, Canada, Chile, Cyprus, China, Colombia, Slovenia, United States, Finland, France, Holland, Hugría, Ireland, Italy, Japan, Latvia, Mexico, Peru, Portugal, United Kingdom, Czech Republic, Russia, Taiwan and Vietnam).