Universidad de Cádiz
Master in Digital and Social Marketing Management

Jerez, Spain

DEGREE TYPE

Master degree

DURATION

9 months

LANGUAGES

Spanish

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Master in Digital and Social Marketing Management focuses on developing expertise in digital strategies and social media applications for marketing. The program combines practical skills with theoretical knowledge over one year of full-time study or two years part-time. Students explore topics such as consumer behavior, digital marketing analytics, and content strategy while engaging in hands-on projects.

Career Outcomes : Graduates can pursue a variety of roles in marketing, including digital marketing manager, social media strategist, and brand manager. Other potential career paths include content marketing specialist and search engine optimization (SEO) analyst, providing a strong foundation for a successful career in the marketing industry.

This University Master's Degree trains students in the domain of useful techniques for planning and managing their own Digital Marketing strategies, both applied to companies (especially SMEs) and in institutions and non-profit organizations. The contents cover aspects such as Internet business, market research, statistics and web analytics, strategic marketing, Internet branding, reputation, Internet presence and improvement of conversions, viral marketing, mobile, blended, strategy and management of social networks. , Internet advertising, e-commerce, digital marketing for non-profit organizations and SEO, among others.

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