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Universiapolis INTERNATIONAL UNIVERSITY OF AGADIR Master in Marketing and Public Relations in Hospitality
Universiapolis INTERNATIONAL UNIVERSITY OF AGADIR

Master in Marketing and Public Relations in Hospitality

Agadir, Morocco

0 up to 5 Years

French

Full time

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Aug 2024

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On-Campus

Key Summary

    About: The Master in Marketing and Public Relations in Hospitality focuses on enhancing communication and promotional skills tailored to the hospitality industry. You'll explore various marketing strategies, consumer behavior, and effective public relations techniques to build brand image and foster customer loyalty. The program aims to prepare you for leadership roles in this dynamic sector.
    Career Outcomes: Graduates can pursue careers as marketing managers, public relations specialists, brand strategists, event planners, or communication directors in hospitality organizations and related fields. Potential roles include working with hotels, restaurants, travel companies, and event management firms.

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Introduction

The School of Tourism and Hotel Technology offers a master's degree primarily aimed at training managers and senior executives capable of meeting the challenges related to developing the tourism and hotel sector in Morocco.

Our hospitality sector allows its graduates to integrate different functions of the tourism sector. The training makes it possible to integrate the following typical jobs:

Manager of a hotel or tourist unit

Administrative/financial manager of a hotel or tourist unit

Marketing / commercial management manager of a hotel or tourism unit

Human resources manager of a hotel or tourism unit

In charge of points of sale and marketing of tourist products

Responsible for a technical department of a hotel or tourist unit (accommodation, catering, public relations)

Tourism product developer

Event project manager (seminars, conferences, festivals, sporting or cultural events)

About the School

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