Master's Degree in Sports Management and Administration
Online, Spain
Master degree
DURATION
1 year
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Nov 2026
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
About: This online Master's in Sports Management and Administration at UNIR trains professionals to lead and manage sports organizations in a digital, competitive environment. It combines strategy, marketing, event management, and finance with a practical, case-study approach. The programme prepares you to lead sports projects, improve customer experience, and adapt to trends like digitalization, sponsorship, and sports tourism.
Career Outcomes: Graduates can work in sports management, sports marketing, event management, sponsorship, sports tourism, club operations, or sports consultancy for clubs, federations, agencies, venues, or public administrations. Keywords: leadership, digital sports, customer experience, finance, strategy, case studies, with online learning focus.
This online master's program trains professionals capable of leading and managing sports organizations in an increasingly digital and competitive environment. The program combines strategy, marketing, event management, and finance with a practical approach based on real-world industry case studies. Furthermore, it prepares students to lead sports projects, enhance customer experience, and adapt to emerging industry trends such as digitalization, sponsorship, and sports tourism.
First semester (30 ECTS)
- Sport as an Economic Sector (6 ECTS)
- Strategic Management of Sports Entities (6 ECTS)
- Design and Management of Sports Products and Services (6 ECTS)
- Comprehensive Quality Management in Sport (6 ECTS)
- People Management and Talent Management in Sports Organizations in Physical and Digital Environments (6 ECTS)
Second semester (30 ECTS)
- Sports Marketing (6 ECTS)
- Economic and Financial Management (6 ECTS)
- External Academic Internships (6 ECTS)
- Final Master's Project (12 ECTS)
- Design and implement management strategies in sports entities and organizations.
- Analyze the sports sector from an economic, business and digital perspective.
- Manage sports products, services and events adapted to the new demands of the market.
- Leading teams and managing talent in sports organizations, both physical and digital.
- Apply sports marketing, sponsorship, and merchandising tools.
- Integrate financial, strategic, and operational knowledge for decision-making in the sports industry
The master's program is designed for students and professionals interested in developing their careers in the sports industry. It is geared towards both those seeking to enter the sports sector and professionals looking to specialize or advance into management positions in clubs, sports organizations, events, or sports marketing.