Online
DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
Introduction
Learn the most innovative techniques to develop and implement strategic electoral marketing and communication plans
This Official Master prepares you to function in various areas of the political environment, acquiring a versatile profile that will allow you to act as spokesperson, director of media relations, chief of staff, press or protocol, and image and communication advisor.
You will learn to set objectives by analyzing political and institutional change and electoral behavior models, as well as providing the appropriate marketing solutions.
This Master provides you with the necessary knowledge to study electoral behavior and direct the marketing of a political party or candidate. It also teaches you to coordinate and plan electoral campaigns and to master essential tools such as social networks, neuromarketing or data segmentation.
goals
- Design a strategy for the construction of the political brand that incorporates the use of new media and different visual supports.
- Take advantage of 2.0 tools and manage correctly in the digital environment to improve the management of politics on the internet and social networks .
- Know and develop the most appropriate political marketing actions in each case to promote an institution, a political party or a candidate.
- Analyze electoral behavior and extract consequences for the management of communication and political marketing .
- Interpret the data resulting from the main qualitative research methods (in-depth interviews and focus groups) and quantitative (surveys, descriptive, bivariate and multivariate analysis).
- Apply the best tools and strategies to manage the image of any institution, political party or candidate to improve its reputation .
- Manage and respond to a crisis situation .
- Deepen the concepts of soft power, globalization, cyber activists and pressure groups .
- Interpret the peculiarities of each of the most common communication situations in the political sphere: press conferences, speeches, interviews and debates and apply the most appropriate resources in each of them.
- Organize and manage events both in the institutional, political and electoral spheres.
General information
- Duration: 1 academic year
- Face-to-face exams: at the end of each semester
- ECTS credits: 60
- Methodology: 100% online education
- Live Online Classes
- Personal Tutor
Methodology
Live online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
Didactic resources
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
Personal tutor
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.
- Solve doubts about academic procedures, procedures or specific doubts about subjects.
- Helps with study planning to make better use of time.
- Recommend which didactic resources of the platform to use in each case.
- He is involved with the students' studies to help them pass each subject.
Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.
- Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
- Final face-to-face examination.
- Master's Thesis
Admissions
Curriculum
Delve into the comprehensive curriculum of the Master's Degree in Political Communication and Marketing
This online Master's in Political Communication and Marketing is distinguished by its curriculum, which includes the analysis of real-life cases in international politics in each subject. This gives you the opportunity to immediately apply your acquired knowledge. Furthermore, all classes are designed with a practical focus , and you'll work on a cross-disciplinary case study where you'll apply the knowledge acquired in all subjects.
First quarter
- The political communication plan
- The election campaign
- Political marketing strategies and tactics
- Electoral market research
- Advanced Communication Techniques and Rhetoric applied to politics
Second term
- Stakeholder analysis in the context of Political Communication and Marketing
- Institutional Communication. Communicating from Power
- External Practices
- Final Master's Project
Professional practices
You will be able to complete online or in-person internships in communications and marketing departments , as well as in communications offices of public institutions, administrations, and companies .
If you have professional experience and wish to validate your internship, you must demonstrate a minimum of 300 hours performing duties as a communications director, marketing manager, spokesperson, media relations director, chief of staff, press officer, or other similar positions within institutions, political parties, consulting firms, or other similar organizations.
Do your Final Study Project with political parties or public institutions
RED Proyectum is a business platform that offers you the opportunity to complete your Final Project (FDP) on political parties, strengthening your employability and enhancing your resume. As a student of the Master's in Political Communication and Marketing, you'll be able to complete your final project as a team, based on a brief provided by a political party or public institution, following one of these lines of work.
- Institutional communication plan.
- Political communication plan.
- The electoral campaign: plan and program.
Program Outcome
Perfil Profesional
Once you have completed UNIR 's training in political communication and marketing, you will be able to:
- Build and design the personal brand of a candidate and the institutional brand of a political party, applying the best strategies to improve their reputation.
- Design a political communication plan focused on electoral and government campaigns.
- Effectively implement segmentation and micromarketing techniques in electoral campaigns and use electoral data analysis methods to understand public opinion through tools such as NVivo and PSPP.
- Develop consistent arguments to address press conferences, speeches, rallies, interviews and debates and use applications to facilitate speech reading ( teleprompter , BIGVU, etc.).
- Understand how lobbies work internally in the international sphere.
- Master digital tools to manage political communication on the Internet and social networks and manage communication in situations of institutional reputation crises.
Scholarships and Funding
Santander Scholarships - UNIR
Financial aid program
We have 17 scholarships of 1,000 euros each for this fall 2024 call. They are aimed at students of UNIR 's Professional Program in Artificial Intelligence and Data Science to promote and facilitate access to Higher Education and thus contribute to defraying the expenses derived from their postgraduate studies.
English language immersion courses, for master's degree holders in teaching and teachers
The extract of the Resolution of July 10, 2023, which calls for 315 grants to participate in English language immersion courses for teachers already qualified in Master's Degree in Teacher Training for Compulsory Secondary Education and Baccalaureate, is published in the BOE. , Vocational Training and Language Teaching.
Requirements
- Have completed the Master's Degree in any of the specialties in any of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average academic record grade of at least 7.50 points.
- Have completed the Master's degree in Compulsory Secondary Education and Baccalaureate Teacher Training, Vocational Training and Language Teaching in one of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average grade in the master's degree. at least 7.50 points.
ERASMUS+ mobility plan
After achieving the ECHE (Erasmus Higher Education charter), UNIR is working on an ambitious mobility plan, conditioned by our virtual nature, based on a new Office created for this purpose, which will be in charge of coordinating all actions in that area.
Furthermore, at UNIR we have bilateral mobility agreements with European higher education institutions, internally coordinating all our actions with the different departments involved, and giving maximum dissemination and information to mobility actions within our university community.
- General information
- Calls
Within the mobility actions of the Erasmus+ program, UNIR also participates in the international internship modality. The Erasmus+ learning mobility program allows you to do up to 12 months of mobility between internships and training within the same degree, and even carry out this once you have finished or concluded your studies.
Documentation for the processing of Scholarships
In order to send the necessary documentation for the subsequent processing of your application for a General Scholarship offered by the Ministry of Education and Vocational Training, we indicate the following link:
- We attach a PDF with the relevant instructions. You must register and upload documentation.
- We remind you that the following tool only stores the documents provided to our University, for subsequent processing before the competent body, in order to archive, avoid duplications and provide security to the process.
Gallery
Ideal Students
This UNIR master's degree is an ideal training for you if you want to focus your professional career on the following goals:
- Specialize in political consulting.
- Develop yourself as a political analyst.
- Become head of communications for parties and institutions.
Career Opportunities
When you finish the Master in Political Communication and Online Marketing at UNIR you will be able to work in political parties, unions, NGOs, Think tanks (advice and ideas on political problems), public institutions and administrations, political consultancies and in communication agencies and offices such as:
- Spokesman. It is one's face and voice in one's interaction with the media, the promotion of actions and products, and in times of crisis.
- Director of media relations. He is in charge of building and managing the image of a company towards the general public and the media.
- Chief of staff. Design, manage and execute the political leader's agenda, as well as provide the necessary information about government activity.
- Image and communication advisor. Examine the political environment and prepare the client for public interventions. As well as, design, direct and monitor the communication campaign strategy.
- Political analyst. Specialized in economic, social and political analysis to detect trends, define strategies and guide political parties, public organizations or academic institutions.
- Press Chief. Responsible for designing and proposing a communication strategy. In addition, he will be the intermediary between the company and the media.
- Marketing and political communication consultant. Optimizes and perfects the client's faculties based on their aptitudes and abilities in order to project the best image.
- Analysts of public opinion studies. Observe the state of public opinion in relation to the political, social and economic situation of the country.
- Pact negotiator. He is the figure in charge of directing negotiations between political parties to reach agreements.