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UNIR - Mexico Master in Neuromarketing
UNIR - Mexico

Master in Neuromarketing

Online Mexico

18 Months

Spanish

Part time

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01 May 2025

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Distance Learning

Key Summary

    About: The Master in Neuromarketing explores the intersection of neuroscience and marketing. This program offers insights into consumer behavior, decision-making processes, and emotional responses using advanced research techniques. It aims to equip students with tools to analyze and interpret data on consumer preferences effectively.
    Career Outcomes: Graduates can pursue careers in various fields, including market research, advertising, brand management, and consumer insights. Opportunities exist in agencies, corporate marketing departments, and consultancy firms, providing a pathway to roles that influence marketing strategy and consumer engagement.

Introduction

The only Master in Neuromarketing 100% online and official

  • Duration: 18 months
  • Online exams
  • Credits: 86
  • Methodology: 100% online education
  • Live Online Classes
  • Personal tutor

This master's degree will enable you to analyze the tastes of clients when making decisions based on the emotional and sensory part.

The Master in Neuromarketing will provide you with the necessary knowledge to optimize advertising campaigns and adjust the messages to your preferences at the time of purchase.

It is the only master's degree based on a unique and perfect combination of pioneering tools and methodologies in the United States and Europe, linking them with leading professionals and companies in neuromarketing.

"The occupancy rate for graduates in the marketing and advertising area is 94.1%," according to the Mexican Institute for Competitiveness (IMCO).

It will allow you to deepen your knowledge within the virtual teaching laboratory in which you will learn all the tools and methodologies used by neuromarketing .

goals

You will learn to:

  • Design and contrast marketing strategies applying neuroscience.
  • Analyze the environment as an object of study and discern which neuromarketing techniques and strategies are the most appropriate.
  • Structure and analyze the information available through neuromarketing techniques to obtain the relevant conclusions and derive the consequences that these have for business strategies .
  • Identify consumer preferences and tastes to optimize advertising campaigns based on them.
  • Use neuro - qualitative technological tools in a practical way, through a virtual laboratory with workshops and software such as TAI, Eyetracking, Facialcoding and EEG.

Double Mexican and European title

At UNIR Mexico we know that it is important to have an international profile. For this reason, at the end of your Master's Degree you will get a double degree that will make your CV more attractive:

  • Official Mexican master's degree endorsed by the SEP and awarded by UNIR Mexico.
  • Own European Master granted by the International University of La Rioja, Spain.
Read more on the institution's website

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