
Master in Neuromarketing
Online Mexico
DURATION
18 Months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
01 May 2025
TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
Introduction
The only Master in Neuromarketing 100% online and official
- Duration: 18 months
- Online exams
- Credits: 86
- Methodology: 100% online education
- Live Online Classes
- Personal tutor
This master's degree will enable you to analyze the tastes of clients when making decisions based on the emotional and sensory part.
The Master in Neuromarketing will provide you with the necessary knowledge to optimize advertising campaigns and adjust the messages to your preferences at the time of purchase.
It is the only master's degree based on a unique and perfect combination of pioneering tools and methodologies in the United States and Europe, linking them with leading professionals and companies in neuromarketing.
"The occupancy rate for graduates in the marketing and advertising area is 94.1%," according to the Mexican Institute for Competitiveness (IMCO).
It will allow you to deepen your knowledge within the virtual teaching laboratory in which you will learn all the tools and methodologies used by neuromarketing .
goals
You will learn to:
- Design and contrast marketing strategies applying neuroscience.
- Analyze the environment as an object of study and discern which neuromarketing techniques and strategies are the most appropriate.
- Structure and analyze the information available through neuromarketing techniques to obtain the relevant conclusions and derive the consequences that these have for business strategies .
- Identify consumer preferences and tastes to optimize advertising campaigns based on them.
- Use neuro - qualitative technological tools in a practical way, through a virtual laboratory with workshops and software such as TAI, Eyetracking, Facialcoding and EEG.
Double Mexican and European title
At UNIR Mexico we know that it is important to have an international profile. For this reason, at the end of your Master's Degree you will get a double degree that will make your CV more attractive:
- Official Mexican master's degree endorsed by the SEP and awarded by UNIR Mexico.
- Own European Master granted by the International University of La Rioja, Spain.