University of Milano - Bicocca

Master Degree in Marketing and Global Markets

The Master’s Degree in Marketing and Global Markets is a two-year MSc program belonging to the LM-77 class, structured into two distinct tracks:

Marketing Globale, taught in Italian, equips students with expertise in various areas of marketing (consumer/retail marketing, trade marketing, and business-to-business marketing), accounting, EU law, and communication law. Students will also attend advanced courses in statistics for marketing and industrial economics. Those enrolled in this track can earn a double degree with the Universidad de Belgrano (Licenciatura en Comercialización) in Argentina.

Global Management, taught in English, provides students with knowledge and skills in strategic management, international business and marketing, entrepreneurship, innovation management, global accounting, and corporate finance. Students also attend advanced courses in econometrics, business analytics, data-driven decision-making, and industrial organization. Students in this track have the opportunity to spend the second year at the Antwerp Management School (AMS) in Belgium, earning a double degree with an MSc in Global Management from AMS.

Upon completion of the program, students will possess the knowledge and skills required for various roles within a company, including market analysis, competitive strategy, marketing, sales and corporate communication, logistics, and innovation management. Admission to the program requires a solid background in management, economics, and quantitative methods.

Additionally, admission is contingent upon possessing a B2-level English language certificate.